Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 301 As part of her lucrative collaboration, Lira will appear in print editorials and online promo Ads for the giant cosmetic brand. “I’m thrilled to be the first African to formally collaborate with this global brand. I love Bobbi’s makeup and I admire how her products bring out the individual beauty in every woman and how easy she makes it for all women to look and feel their best,” Lira said in a statement. The Ad campaign will be shot in the heart of Johannesburg, using local talent and featuring local fashion designs including Loin Cloth & Ashes by Anissa Mpungwe. More Articles You Would Love Why Seyi Awolowo (And Not Denola Grey) Was The Best Dressed Man At #AMVCA7 #MUSICVID: Kuami Eugene’s ‘SHOW BODY’ Might Is Definitely The Trendiest African Cultured Music Video Out This Year A first look at the promo work for Lira x Bobbie Brown sees her photographed against a plain background and styled in a crisp white cardigan in one shot, then a black halter dress in another. Sporting her signature sunshine smile, Lira rocks bold lips. “I’m excited and incredibly proud to have Lira as an influencer for our brand in South Africa. I’m in awe of her inspirational life story and her strong commitment to giving back. Her positive attitude, natural beauty and confidence represent the brand’s philosophy of ‘be who you are beauty’,” Bobbie Brown expressed. South Africa Celebrity Watch beautybobby brownliralira bobby brownMake upSouth Africa Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Nana Tamakloe Founder of FashionGHANA.com and Accra Fashion Week. I'm grateful you visited, I hope you share, subscribe and share your comments or opinions below. More For You Vlisco Ghana Unveils ‘Eclectic Cool’ Collection & Naa Ashokor As Brand Influencer With... #BeautyOfTheWeek: Proud Jamaican Influencer Anthena, Scoops Our BOTW of the Week With Her... Fashion Week Organizers from Across Africa Assemble in Ethiopia to Forge A Cohesive... Leading Ghanaian Menswear Brand ‘Kustom Looks’ Takes Over ‘All Africa Games 2023’ With... #OOTD: Berla Mundi Serves Haute Couture As She Shakes The Net With A... VIDEO: Arisar (Barbados) @ Accra Fashion Week 2023 VIDEO: Wig Wearing Black Mom Hospitalized With Horrific Skin Reaction & Illness After... A Detailed Insight Into Ethiopia’s TechStitched Fashion Program & The Participating Fashion Weeks... Cornrows With Cowry Shells: A Red Carpet Show Stopper & A Modern Twist... PICS: To Much Glamour; Check Out Bonang Matheba, Swanky & More At The... Leave a Comment Cancel ReplyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.