Louis Vuitton Malletier, commonly known as Louis Vuitton or shortened to LV, is a French fashion house and luxury goods company founded in 1854 by Louis Vuitton.
The head brand to the LVMH company just streamed it’s Mens Fall-Winter 2021 Fashion show Collection by Virgil Abloh in Paris on January, 21st, no more than 2 hours ago live on youtube.
The show was a virtual show very reminiscent of that of German brand Impari Moda’s Accra Fashion Week’s showcase. The show was mixed with the runway, a musical performance, awkward movements, and group dancing.
Black Is Now Cool In The Fashion World
As always the highest ever neglected and degraded social group of the mainstream fashion industry, black people, became the center of attention in their latest show.
Halfway through the show, we have mentions of the names of various African American and international revolutionaries from Malcolm X, Harriet Tubman, Gandi, and more. To even mention the victims of Hiroshima.
A moment in history when America dropped a bomb and killed a large number of Japanese.
What an awkward moment, never would one think all those names struggled only for us to begin buying into white-owned companies owned by rich white men that have turned a blind eye to the struggle.
LVMH Is Downing The Struggle, Sorry, We meant Down With The Struggle
The LVMH embracement of black culture is nothing but a marketing and financial plot in an overturn of reality where black people are taking more pride in supporting their own brands.
So in other words we are looking at attempts to cut off this growing love for support your own by selling to you.
LVMH even goes as far as having politically charged and conscious rapper Mos Def rap a whole song through their virtual show.
A New Day right
It seems the companies that, once upon a time, denied using black models for fashion such as Vogue and friends, are now desperate to maintain their black clientelle in the age of social media where they are now capable of connecting with their own brands.
To the young ones, these pro-black antics may seem cool, but to the elderly and fashion-conscious amongst us, this is almost hilarious and hypocritical. Almost as one was watching the last action of a desperate dying entity.
Louis Vuitton Goes Back To Africa
Well if you think calling out all the names of random revolutionaries and a performance by Mos Def isn’t black enough, then this might entice you.
The 3rd to the last look sees a model wrapped in Louis Vuitton Kente.
In hindsight, we don’t aim to raise any cultural appropriation cries, we are somewhat past that stage. Our aim is to just share our opinion with our audience. Cultural appropriation seems to be the norm now.
Our concern is how the turn of events created by social media and the rise for us to support our own has new driving such brands to start marketing towards us.
The Rise Of Black Independent Fashion At Risk
The latter years of fashion up to 2021 have been very good for black businesses, the rise of cultural renovations like by Black Panther, Beyonce’s ‘Gift’, the increasing push of Afro Beats is putting black and African culture at the center of the world, all due to independent strengths online.
Mainstream fashion companies such as Louis Vuitton that did everything in their earlier days to keep themselves purely white are now doing everything to get a piece of the black love pie. It’s the central reason why individuals like Virgil Abloh was hired in the first place.
Louis Vuitton Or Your Community
This is not any appreciation for black people or black culture, it is simply business! Business to intersect a growing market.
If tomorrow the Chinese people become the cool of the Earth and the trendsetters, you can kiss Mos Def, Malcom X and Harriet Tubman goodbye on their shows.
A New Meaning To Put Your Money Where Your Mouth Is
The best thing to do is to keep your money where it belongs, in your community. Unless obviously you admire the looks and wish to get them, then you have the freedom to do so.
With that said, let’s not underlook the fact that lack of support of our own business is directly correlated to poverty, crime, and more in our communities. Let’s bear that in mind when Louis Vuitton spews names of black activities to sell us garments.
UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled;
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
Uyo Fashion Week 2022 & SME Bazaar and Fair is a week long event that brings together elements of education, entertainment, and capacity building, using fashion as the driver. The event is designed as a campus style hub that will house a fashion show, masterclasses, skills acquisition, an experience center, and an SME Bazaar. The theme for this years event is Creativity.
DIRECTION COLLECTION: OUT NOW!
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