Emerging out of a controversial dispute with fans and supporters of the now mentally deranged ‘Moesha Boduong’ as seen here, celebrity and actress Salma Mumin is still keeping her eyes on the fashion prize.
Lure By Salma Still Going Strong
The multiple-award willing Ghanaian actress who found her way to fame by playing leading roles in many Ghanaian movies is proving that her fashion label Lure by Salma is here to stay. This in itself is an accomplishment due to the continuous rise and fall of celebrity Ghanaian brands.
Lure by Salma previously made its mark by releasing outstanding collections on two occasions, and just whilst we haven’t yet gotten enough of both collections, the actress is already teasing us with a new set of looks for our wardrobes.
The release is set for the 8th of August 2021. According to the brand’s social media caption “WE ARE SET AND READY TO SPOIL YOU WITH OUR NEW COLLECTION NAMED “THE EVOLUTION COLLECTION” TIME TO EXPERIENCE AMAZING, SIMPLE YET SOPHISTICATED DESIGNS WITH YOUR FAVORITE COLORS.
Unlike other celebrity-owned brands, Salma Mumin seems to have pushed many of the right buttons, from creative looks, adapting ready-to-wear clothes, signature fabrics and engaging with style influencers. And mostly, and overall growth of pace. This actually surpasses not only the one-press-wonder celebrity brands, but many of the Ghanaian fashion brands to date. We look forward to seeing what this collection holds!
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UPCOMING TOP EVENTS!
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
As we embark on another year of celebrating African culture, our theme for 2022 is “Afrofuturism.” This term was created to explore the developing intersection of cultural aesthetic, philosophy of science, and philosophy of history as it relates to the African Diaspora. During this year’s events, Afrochella will bring “Afrofuturism” to life through fashion, food, art and music. In 2019, the African Diaspora returned home to the continent for the “Year of Return.” This year, we will explore the endless possibilities of what “Afrofuturism” could look like in 2022 and beyond.
Afro Nation is a brand new music festival, offering a lineup packed with talent from the worlds of Afrobeats, hip hop, R&B and dancehall
Afro Nation will bring together the best artists in afrobeats, hip hop, r&b, dancehall and bashment. Expect world-class programming of live performances and DJs.
#AfroNation is an all-inclusive music and arts festival meant to celebrate and eulogize African culture across various continents, not just Africa.
DIRECTION COLLECTION: OUT NOW!
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