Merwe Mode Challenged Gender Norms During SA Menswear Week Show

by Abigail Oluwakemi
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On Saturday, 9 July 2016, South African designer Merwe Mode launched their Inchoatte Etiquette collection during SA Menswear Fashion Week in Cape Town.

 

Merwe south africa menswear week 2016 2017 (20)

The Merwe Mode Inchoate Etiquette is a rebirth of Merwe Mode’s stance in fashion design appeal and it brought soft colours and flowy silhouettes to the SA Menswear Week ramp.




Merwe Mode is known for mixing the clean lines of European street style with the essence of our quirky South African silhouettes.

However, with her new collection, Deeva from Merwe Mode chose to orient her new line around the working individual emphasizing her garments’ versatility with a combination of masculine and feminine characteristics. The idea is to be able to wear them to any occasion, both during the day and at night by adding or subtracting accessories. The new collection symbolizes the state of disarray which is the fundamental ingredient to a customary code of elegance. See all images from there show here

Merwe Mode’s Inchoate Etiquette is a canvas created for all young professionals, a collection of confidence and refinement.

You can find Merwe Mode from their studios at 36 Bromwell Rd, Cape Town or at Convoy in Melville, Johannesburg.

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