Once upon a time for music lovers, those of us who managed to feel our pride of black found it in music burried deep deep deep in the underground corners of hip hop and soul music. Amazing talented music that technically never made it to international charts.
Artists like Eryka Badu, Ledisi, D’angelo, The Roots, and much more, who shared beautiful music that pop artists were scared to follow through because it wasn’t trending. However, social media has changed a lot for black culture. For one, African’s have managed to get hold of their own image projecting the reality of Africa to the world. And two, black Americans have also done the same exposing the harsh reality of the unjust political system they are entangled with.
Both these realities are changing the narrative of what it means to be black and/or African and the lies used to make some hide in their shell is now being eradicated with reality. It seems this cultural change is trickling to the top to some of our celebrities and artists who once were silent or nonexpressive on such issues, and reaching them and through their powerful voices tricking back down to those who still haven’t embraced it. And my friends, that’s what we call a pride movement.
As long as we remember to ensure we continue to be the financial and social beneficiaries of this movement we are on a safe track. With that said, Ciara’s new video ‘ROOTED’ is definitely on par with this movement. She served a wild extra hype video filled with Afro’s, black atire, berets, crump dancing and more.
According to her “I am blessed to be able to carry seeds of new life into this world,” Ciara said in a press release. “The foundation of love for my family and the pride for my culture has made me feel rooted in my life, and nothing can knock me down. I am also reminded through my trials and triumphs, everything I need to survive and thrive is rooted in me. Gender nor color of your skin can limit how far you will go in life.”
With that said, Enjoy below!!!
UPCOMING TOP EVENTS!
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
As we embark on another year of celebrating African culture, our theme for 2022 is “Afrofuturism.” This term was created to explore the developing intersection of cultural aesthetic, philosophy of science, and philosophy of history as it relates to the African Diaspora. During this year’s events, Afrochella will bring “Afrofuturism” to life through fashion, food, art and music. In 2019, the African Diaspora returned home to the continent for the “Year of Return.” This year, we will explore the endless possibilities of what “Afrofuturism” could look like in 2022 and beyond.
Afro Nation is a brand new music festival, offering a lineup packed with talent from the worlds of Afrobeats, hip hop, R&B and dancehall
Afro Nation will bring together the best artists in afrobeats, hip hop, r&b, dancehall and bashment. Expect world-class programming of live performances and DJs.
#AfroNation is an all-inclusive music and arts festival meant to celebrate and eulogize African culture across various continents, not just Africa.
DIRECTION COLLECTION: OUT NOW!
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