Nigerian artists Jamila and Jyde brought art in their new collaborative music video titled ‘Calling’. The beautiful song proves talent is born in Africa and the video embodies stunning African nomadic fashion creating its strong appeal. The bold fashion statement is also coupled with nomadic dance.
The Nigerian vocalists who have both mildly made a name for themselves on various independent music streaming platforms took the mantle into their own hands to deliver an impeccable song with the video to match. Calling looks into the lives of a couple that are simply expressing their deep admiration for each other whilst apart from each other.
The visuals tap into the clothing of the traditional northern Nigeria/Yoruba tribe and culture. Since Africa is such a large and diverse continent, traditional clothing differs throughout each country, African clothing and fashion is a diverse topic that is able to provide a look into different African cultures.
For example, many countries in West Africa have distinct regional dress styles that are the products of enduring textile crafts in weaving, dyeing, and printing, but these traditions are still able to coexist with western styles.
In the typical statement of ‘Sunshine Comes After The Rain’, Calling is definitely a beautiful song to embrace during that sunshine. Watch the video below, buy from them and enjoy!
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UPCOMING TOP EVENTS!
Hub of Africa Addis Fashion Week will highlight the growing talent of African designers and brands to the international market. It is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, making links between buyers, manufacturers, and international media.
It will bring local and regional key industry individuals with seasoned international industry figures to discuss and share ideas and experiences on how to grow and develop the fashion and garment industry to compete in the global market.
FashionGHANA Honors & Awards are also known as #FGHA began in 2018 as a fixated awarding process in between Accra Fashion Week runway shows. The award was heavily appreciated in 2019 is had a whole day dedicated to the awards night during Accra Fashion Week. After skipping a year during the pandemic in 2020, the event returned in 2021 holding the biggest fashion awards during the year.
This edition will explore the frontiers where the growth of the sustainability movement in Africa is stunted, and entice more eco-friendly brands to shift their focus to the growing African population. Will feature spectacular collections and creative designs from different designers from Ghana and beyond who will light up the runway.
Will be the biggest combined dish of thrilling music and exciting fashion with this new opportunity that will be given to young aspiring designers.
Will feature an ALL STAR cast of crowd-pulling models, prominent politicians from the major parties (to exhibit national cohesion), and professional models.
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
DIRECTION COLLECTION: OUT NOW!
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