Naomi Campbell wants to inspire people to travel to Kenya. The supermodel, who is known for showing her love for the continent, was recently selected as the official international ambassador of tourism for the East African country.
Naomi Campbell To Push Africa Forward
“Supermodel Naomi Campbell has agreed to be Magical Kenya International Tourism Ambassador. She will help promote the marketing of Kenya as an ideal tourism and travel destination to the world,” the ministry of tourism said in a statement according to CGTN Africa. The tourism ministry shared the official announcement with photos of the supermodel meeting officials to mark her partnership.
“We welcome the exciting news that Naomi Campbell will advocate for tourism and travel internationally for the magical Kenya brand,” Tourism Cabinet Secretary Najib Balala said in the statement. The country’s tourism sector has been impacted severely due to the COVID-19 pandemic and is attracting visitors to safely visit the destination as one of the countries open for American travelers since travel restrictions began.
NAOMI CAMPBELL TO BECOME MAGICAL KENYA INTERNATIONAL AMBASSADOR. pic.twitter.com/6fw63u86d4
— Ministry of Tourism & Wildlife-Kenya (@Min_TourismKE) January 12, 2021
#MagicalKenya The New Hashtag
The announcement also came with criticism from social media users with some asking why was the supermodel chosen before others who were from the country or still live here. “Let’s address this because it’s clear it’s time for @tunajibu to retire … so Apparently Naomi Campbell is to become #Magicalkenya International Ambassador,” wrote one user on Twitter. “#Kenya has International celebrities like Lupita, Debra Sanaipei, Christine Wawira, but he picked a non Kenyan for this? How?”
Balala defended the ministry’s decision sharing a photo with Campbell stating that her position “doesn’t take away from our domestic market, it only strengthens it.”
— Hon. Najib Balala (@tunajibu) January 12, 2021
Naomi’s journey to push African fashion and culture began almost half a decade ago where many thought it was just a fad, but her consistency shows that it is more than just so. She was recently spotted at the just ended Arise Fashion Week in Nigeria as seen below.
UPCOMING TOP EVENTS!
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
As we embark on another year of celebrating African culture, our theme for 2022 is “Afrofuturism.” This term was created to explore the developing intersection of cultural aesthetic, philosophy of science, and philosophy of history as it relates to the African Diaspora. During this year’s events, Afrochella will bring “Afrofuturism” to life through fashion, food, art and music. In 2019, the African Diaspora returned home to the continent for the “Year of Return.” This year, we will explore the endless possibilities of what “Afrofuturism” could look like in 2022 and beyond.
Afro Nation is a brand new music festival, offering a lineup packed with talent from the worlds of Afrobeats, hip hop, R&B and dancehall
Afro Nation will bring together the best artists in afrobeats, hip hop, r&b, dancehall and bashment. Expect world-class programming of live performances and DJs.
#AfroNation is an all-inclusive music and arts festival meant to celebrate and eulogize African culture across various continents, not just Africa.
DIRECTION COLLECTION: OUT NOW!
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