Menswear brand Lucky Enemuo Afrika recently unveiled its holiday campaign photos and it features music producer/artiste Beats by Sarz.


The title of the campaign is “La Nécessité” a French word for “The Necessity” which simply means a requirement or an indispensable thing.

Beats by Sarz modelled the uniquely created pieces in a distinctive way, showing off his cool and eclectic style.

The brand aims to create a unique improvement in every man’s appearance, communication and behaviour through fashion with a collection of glamorously sophisticated designs.

See the full collection below:

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