Off-White™ and Louis Vuitton designer Virgil Abloh came under fire after doing what seemed to be a mock to the demand for justice movement by George Floyd by donating on $50 to the BLM movement and making it public.
Although many have their reservations about the true nature of the Black Lives Matter organization and how it based ulterior motives, not in the interest of Black people. The gesture of his $50 donation that was less than what an Off-White belt would cost came as a projected insult to the call for justice.
In the name of PR control, this then followed with an apology that also seemed to only have been made for the best interest of the Off White brand’s reputation. See below.
Now Virgil Abloh is really putting his money where his mouth is. According to HypeBeast.com, The Off White CEO has announced the launch of a $1 million USD scholarship fund for Black creatives in America. The Virgil Abloh “Post-Modern” Scholarship Fund has been funded by Abloh himself, as well as a number of his creative partners, and will provide financial help “for students of academic promise of Black, African-American, or of African descent.”
As well as Abloh, funding has come from Louis Vuitton, Evian, New Guards Group (the company behind Off-White™) and Farfetch (which owns New Guard Group). The fund will operate alongside the long-established Fashion Scholarship Fund.
Announcing the fund to Vogue, Aboh predicted that “we’ll put 100 kids, Black kids, through a wide spectrum of educational institutions. A benefit of this uprising is that we are paying attention to systemic problems…we can’t move on. It’s time for us not to make this industry about fashion, but about people, and I’ve been pouring that into my own work. I’m looking at this as a call to action for me to take on more challenges that don’t only end up on the runway, but that end up changing people’s lives.”
Virgil Abloh also recently announced that Louis Vuitton will move away from traditional seasonal shows.
UPCOMING TOP EVENTS!
Hub of Africa Addis Fashion Week will highlight the growing talent of African designers and brands to the international market. It is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, making links between buyers, manufacturers, and international media.
It will bring local and regional key industry individuals with seasoned international industry figures to discuss and share ideas and experiences on how to grow and develop the fashion and garment industry to compete in the global market.
FashionGHANA Honors & Awards are also known as #FGHA began in 2018 as a fixated awarding process in between Accra Fashion Week runway shows. The award was heavily appreciated in 2019 is had a whole day dedicated to the awards night during Accra Fashion Week. After skipping a year during the pandemic in 2020, the event returned in 2021 holding the biggest fashion awards during the year.
This edition will explore the frontiers where the growth of the sustainability movement in Africa is stunted, and entice more eco-friendly brands to shift their focus to the growing African population. Will feature spectacular collections and creative designs from different designers from Ghana and beyond who will light up the runway.
Will be the biggest combined dish of thrilling music and exciting fashion with this new opportunity that will be given to young aspiring designers.
Will feature an ALL STAR cast of crowd-pulling models, prominent politicians from the major parties (to exhibit national cohesion), and professional models.
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
DIRECTION COLLECTION: OUT NOW!
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