This month is going to be one the most packed, exciting moments and times for the fashion industry and we love how all creatives are all coming out of their shells to give off their very best as to what they have to offer this year, it’s been one of a roller coaster ride for everyone and we have all been hit hard in different ways and with that comes the inspirations, most creatives tend to work during their down moments and it is no difference with our very own Ejiro Amos Tafiri, who just released her SS20 collection themed ‘PUMP UP THE VOLUME’.
Ejiro Amos Tafiri is an eponymous womenswear brand that fuses customary African dress forms with detailed modern garment construction techniques, often influenced by the fluidity and ornamental style of oriental heritage. Established in 2010, the Ejiro Amos Tafiri brand essence celebrates individuality and ultra-femininity. With elegance, complex simplicity, and fluidity as the watchword, and a keen knack for layering, multi-texture fusion of fabrics and embellishments reminiscent of African royalty, Ejiro seeks to challenge and push what is inherently traditional to mainstream fashion through innovative applications of fabric, modern cuts, and drapery technique whilst celebrating feminine curves with innovative viral creations such as the Oleku drape dress which offered the modern African girl a contemporary way of wearing the otherwise traditional dress ‘ Iro and Buba’, the brand has been endeared to a huge local following of upwardly mobile, cosmopolitan women and earned Ejiro the title of “Nigeria’s drape queen”
The ‘Pump Up The Volume’ is one of the newest collections from Ejiro which undoubtedly is going to place the brand on a high pedestal which would take years for another to be able to reach, we absolutely every piece from this collection as it represents edginess, sophistication, sexiness and above empowering women and reminding them of how strong they are.
According to a statement from the brand:
Our SS20 collection is inspired by the recent global outcry for gender equality and the need for women’s voices to be heard. The aim was to send a message of hope. We started this collection to lend our voice to this course, hence the theme “Pump up the Volume” on women’s voices. It is therefore inspired by the need to speak up against all forms of oppression.
This collection features hand-drawn batik with notes of liberation by women of “The Adara Foundation”. The silhouettes are highlighted in the impeccable tailoring from the Brand’s Atelier featuring handwoven indigenous fabric- Aso-Oke intricately beaded and fused with laces, silks, chiffons, and satin.
With every detail intricately sourced and put together, we created a fun, multi-textured collection with classic silhouettes and voluminous sleeves which allows our woman to be delicate yet powerful, seen and heard.
View the beautiful collection below;
Photographed by @ibukunwilliams_, @theginstarp
Styling and Creative Direction by @thestyleinfidel
Makeup by @casskoncept1
Hair by @bunmihairsignature, @zubbydefinition