Ghanaian fashion brand, Pelliguen, has revealed its intention to take over as a leading commercial fashion clothing producer in Africa. The brand has highlighted the need to create diversity in African fashion that will compete in global trends.
Guests at Accra Fashion Week had their jaws dropped when they witnessed an outstanding denim collection hit the runway at the Circle Dubai. The detailed collection show Jeans with chains hooked to it, touching on many of the trendiest details spotted on style influencers across the world.
One motivation for Pelliguen is to create a reminder of the late ‘90s and early 2000s when Denim Jeans outfits such as jumpers were the order of the day. However, the brand is well aware of climate changes that have seen the world’s overall temperature go high up, especially in sub-Saharan Africa. In order to parallel this change in climate, Pelliguen used denim (jeans) fabrics that are less heavy and thick.
Denim is a strong cotton fabric made from a twill weave invented in the 1870s by Jacob Davis and Levi Strauss, the same Levi who founded Levi’s Jeans. Authentic denim is made with cotton. You need 100% cotton in your denim to provide that perfect texture: cotton denim is durable yet will mold to your body with each wear, meaning your denim jeans will be made uniquely your own every time you pull them on.
Creative director Abena Sintime behind Pelliguen believed there was a middle ground to find and execute a very easy-to-maintain set of clothes that will be perfect for the local Ghanaian in the warm weather as well as appealing to the international audience. You may want to go against your instinct to keep it looking new. But true denim should be worn in so it can mold to your form, get softer, and cultivate its own personality.
When it comes to your jeans, less is more. Jeans only need to be washed, at most, once every five wears (not five years). When asked if the brand has more denim in store for its future patronizers, Abena Sintim replied “There’s nothing in the plan for using denim again. We may or may not, we are here to satisfy the stylish end of society and denim and silver chains felt right for this collection, but itas we prepare for the next there is no telling we will apply it again”
The collection can now be purchased on www.AccraFashionWeek.org/Pelliguen, you can also Watch a snipette of the show below.
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Hub of Africa Addis Fashion Week will highlight the growing talent of African designers and brands to the international market. It is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, making links between buyers, manufacturers, and international media.
It will bring local and regional key industry individuals with seasoned international industry figures to discuss and share ideas and experiences on how to grow and develop the fashion and garment industry to compete in the global market.
FashionGHANA Honors & Awards are also known as #FGHA began in 2018 as a fixated awarding process in between Accra Fashion Week runway shows. The award was heavily appreciated in 2019 is had a whole day dedicated to the awards night during Accra Fashion Week. After skipping a year during the pandemic in 2020, the event returned in 2021 holding the biggest fashion awards during the year.
This edition will explore the frontiers where the growth of the sustainability movement in Africa is stunted, and entice more eco-friendly brands to shift their focus to the growing African population. Will feature spectacular collections and creative designs from different designers from Ghana and beyond who will light up the runway.
Will be the biggest combined dish of thrilling music and exciting fashion with this new opportunity that will be given to young aspiring designers.
Will feature an ALL STAR cast of crowd-pulling models, prominent politicians from the major parties (to exhibit national cohesion), and professional models.
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
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