Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 310 If You Like This Article Kindly Give Us A Share!Pharrell Williams has been appointed as the style director at Woolworths South Africa. His role will be to weigh in on sustainability-focused project for the label, Woolworths announced the partnership at press conference in Johannesburg on Thursday (April 9). “Williams is a global icon for social cohesion, advancement through education and environmental awareness,” said Ian Moir, the CEO of Woolworths. “These same values lie at the heart of our business and from the foundation on which this partnership is built. We hope Pharrell will help us make sustainability cool for the next generation of South Africans and help us create a better future for our children, our country and our planet.” The partnership is basically the first of it’s kind in South Africa. The two entities will also team up with MySchool targetting to raise $100 million for South African schools. He’ll also be spearheading a T-shirt design competition, where students will be asked to create and submit designs for T-shirts that celebrate sustainability. Pharrell will select his favorite designs and the winning images will be produced and sold in Woolies stores across the country. Each winner will also receive $25,000 in prize money. Singing groups from schools across the country will also be competing to sing onstage with Pharrell during his MySchool concert series. More Articles You Would Love Weizdhurm Franklyn’s Presents An Amazing New Collection Titled ‘Gambu’ Meet the 15 Finalists of the LFDW Fashion Focus “We’re announcing a new and great collaboration to work together to uplift education in South Africa, for food farming that goes easy on the planet and to create fashion that is not just cool but also sustainable,” Pharrell explains in a promo video. “This is very near and dear to my heart, we want to bring together everyone around the world cares about making a difference… like Woolworths. They are a global blueprint for how global businesses should do good business.” Read More On South Africa clothingfashionmyschoolpharrellpharrell williamsretailSouth Africawoolworths Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Abigail Oluwakemi I'm a fashion stylist turned blogger, I hope you love my work. More For You #OOTD: Tolu Bally Steps Out With A Jaw Dropping Boob handprint shirt x... #BIKINIBAE: South Africa’s Premium Swimwear Sensation Pamala Hughes Is Serving Ravishing Bikini Looks “Looks Like A Transgender” Africans Are Confused Over Brooke-Bruk Jackson’s Gender, The New... Get A Load Of The Top 15 Afrobeats Jams As Jyzno & Lasmid... 6 Essential Cautions When Sending Clothes To Style Influencers “We Created A Banger” Ghanaian Afrobeats Star Lasmid Pays Respect To Deceased Nigerian... Indulge In The Whimsical Elegance Of Ejiro Amos Tafiri’s SS23 ‘Ilé mi, Ilè... New Turtles Movie Subliminally Teaches Us To Beg White People For Acceptance 8 Days Left For Top Tier Designer Applications To Be Vetted For Accra... Naomi Campbell Ventures Beyond the Catwalk: A New Fashion Odyssey with Nigeria’s VicNate 2 comments Joyce Wartemberg April 20, 2015 - 1:40 pm South Africa?has he not heard of the barbaric acts going on.he should go serve,help and partner with another African country instead. Log in to Reply akade terseer barnabas April 25, 2015 - 7:58 pm i want to larne more about t shirts Log in to Reply Leave a Comment Cancel ReplyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.