South Africa Celebrity Watch
Last year, Gabrielle Union went extra viral after being spotted in Sai Sankoh’s outfit with her baby in African print swimwear. It seems like her husband is also coming out of the closet and with all the support black business frenzy now is a perfect time.
African fashion designers are making waves around the world and Dwyane is a huge fan of African fashion. The American basketballer who dyed his hair pink with his daughter was trolled on black twitter with an overwhelming reaction of people who thought he looks fruity.
However, he has already switch colours. During a talk on inclusion and diversity with National basketball Association (NBA) commissioner Adam Silver, Wade rocked a Melo Made crewneck by South African fashion brand MaXhosa Africa that fitted perfectly with his new blonde hair.
The talented NBA All Star @DwyaneWade wearing the #MAXHOSA x #MeloMade during his robust talk on inclusion and diversity with NBA commissioner Adam Silver.
The crewneck is available in Miami at the: Shop in Pop Up Shop, or online at: https://t.co/K5d7yAF3L5 pic.twitter.com/81IvJDUw96
— MaXhosa AFRICA™ (@MaXhosaAfrica) June 23, 2020
Although Laduma Ngxokolo, the owner of MaXhosa Africa, is happy to receive support from such prominent figures he is no stranger to it as his brand being recognized globally.
His label has been endorsed by the likes of Swizz Beatz, Alicia Keys, and Beyoncé, who has proven to be another huge fans of South African fashion.
During the “Black Parade” hitmaker’s Global Citizen performance in South Africa in 2018, Beyoncé closed the show in a Quiteria & George gown – an emerald-green beaded bodysuit with a regal cape.
We’ve also seen other NBA players wear our designs with pride. Earlier this year, LeBron James wore a Karabo Poppy X Nike Air Force 1 sneaker, which dropped in November last year. He shared the snaps on his Instagram stories.
Here are some of the best reactions from the lovers of Maxhosa.
The actual target market. Wishing you all the best in the future. Proud of you
— Nombuso Zulu (@NombusoTheZulu) June 23, 2020
MaXhosa.. We must be proud to be South African.. Laduma is representing us in the world 🇿🇦🇿🇦🇿🇦@MaXhosaAfrica @Akhona_sheref ❤️❤️
— Luca Malu Flamini (@FlaminiMalu) June 24, 2020
U are winning 🔥🔥🔥 pic.twitter.com/5FYbBgbVVb
— N.J (@NJ53695789) June 23, 2020
UPCOMING TOP EVENTS!

Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.

The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled;

All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!

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