Ivy Park is an active-wear clothing line owned, managed and operated by American singer Beyoncé through her management company Parkwood Entertainment. On April 4, 2019, Beyoncé announced a collaboration between Ivy Park and Adidas. It marked the re-launch of the Ivy Park brand after severing ties with retailer Topshop.
In a statement she released on the official Ivy Park website, by Beyoncé states,
“This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
The re-launch also aimed to put out shoes, performance gear, and lifestyle apparel. A week before the official launch of the collaboration, Beyoncé sent various orange boxes to celebrities and fans promoting it. The boxes ranged in size from full-scale clothing racks with the most notable pieces to smaller boxes that included shoes. Celebrities who received the box include Ellen DeGeneres, Cardi B, Kendall Jenner, Ciara, Missy Elliott, Reese Witherspoon, and Hailey Bieber.
On October 19, 2020, Beyoncé posted a cryptic image on her Instagram page, reading “This Is My Park” with the four-word caption “DRIP 2 October 30” and ever since the release of the Ivy Park Drip 2 fans and fashion enthusiast have all been in anticipation of the release, in the meantime before the release which is only about 4 days away.
See stunning images from the IVY PARK drip2