Tennis phenom Naomi Osaka has been announced as Louis Vuitton’s latest brand ambassador. She took to social media to make the announcement to her fans and the world.
The Blackanese athlete, who has won both the U.S. Open and Australian Open, has been named Louis Vuitton’s new House ambassador. Osaka officially made her debut in the brand’s spring 2021 campaign — shot by creative director Nicolas Ghesquiére — wearing a multicolored minidress and the brand’s monogram canvas bag.
For Osaka, the role is a “dream come true.” In a statement, the 23-year-old shared: “Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton. It is such an honor to work with Nicolas — he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become a global brand ambassador is truly a dream come true for me.”
Wow this is actually crazy. Honored to be @LouisVuitton newest House Ambassador.
Funny story : I first bought my mom a LV bag when I was 16 as a birthday present and it’s kinda been a tradition since. Do I call this a full circle moment? Yes 🥰 pic.twitter.com/r2kV7OVNPy
— NaomiOsaka大坂なおみ (@naomiosaka) January 11, 2021
“Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton,” Osaka told Vogue. “It is such an honor to work with Nicolas—he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become a global brand ambassador is truly a dream come true for me.”
#NaomiOsaka for #LouisVuitton. Perfectly incarnating the Louis Vuitton woman, the tennis champion joins as new House Ambassador, making her debut in #NicolasGhesquiere’s upcoming #LVSS21 campaign. pic.twitter.com/l7eflkxDZp
— Louis Vuitton (@LouisVuitton) January 11, 2021
The designer Nicholas Ghesquière said: “Naomi is an exceptional woman who represents her generation and is also a role model for everyone. Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn’t compromise on her values.”
Naomi Osaka Makes Her Stand As A Black Woman
Since coming onto the scene, Osaka — whose mother is Japanese and father is Haitian, has lead with intention.
The young athlete hasn’t shied away from speaking out about social justice issues, specifically the Black Lives Matter movement.
On day one of the U.S. Open in September, Osaka drew attention to the killing of Breonna Taylor by wearing a face mask adorned with her name — and she didn’t stop there.
Just one month earlier, Osaka revealed her intention of withdrawing from the semifinal of the Western and Southern Open following the shooting of Jacob Blake on Aug. 23, 2020.
“As a Black woman I feel as though there are much more important matters at hand that need immediate attention, rather than watching me play tennis,” Osaka wrote on Twitter on Aug. 26 at the time. “I don’t expect anything drastic to happen with me not playing, but if I can get a conversation started in a majority white sport I consider that a step in the right direction.”
Additionally, Osaka and Nike teamed up to launch Play Academy with Naomi Osaka — a girls-only sports program in partnership with Nike and Laureus Sport for Good. The grassroots program, Osaka said in an op-ed, aims to “level the playing field by changing the game for girls.” It seems her future in the world of fashion is a bright one.
UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled;
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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