Last week Saturday, I found myself alive in the hours of 8am heading to the FashionistaGH masterclass at 9am. There were lectures giving by Ayesha Bedwei on managing finances and then on branding giving by Nana K Duah.
There were a lot of faces the fashion industry faces there, although not the well known designers, photographers, models and such. Maybe they think they know everything about branding and finances and that’s why most of them are very successful whilst living with their parents. Not to start off bitter, but it is an arrogance you tend to find amongst Ghanaian creatives who have discovered some popularity due to a facebook page.
Moving on, in review of the first lecture, the information was very resourceful. Most people join the fashion industry with an extraordinary passion for fashion, but do not consider it as a means to live. Ayesha Bedwei expanded on a lot of issues that must be taking into consideration before and whilst starting your business.
Make it Haute not Nought was the titled presentation by Nana K. Duah. Aspects of branding is not heavily considered in Ghana as the competition is not so high yet. Nana took adverts, logos, images, company names, and broke down how each of these contribute to branding, even sound vowels and shapes.
In such a short time there is only so much he can speak about on branding, but branding being a concept, one can speak on various issues. One area that would have benefited most of the listeners was presentation of self! I feel in Ghana fashion industry, one is most likely going to meet an individual in person before even getting to hear about or see their brand on any mainstream platform.
Overall it was a job well done. Such classes must be paid for. The most beautiful part about it was the networking opportunity at the end, and meeting all the excited hopefuls looking to end their happiness by entering the Ghanaian fashion industry (joke).