Precious Lee was the first African-American plus-size model to appear on the pages of American Vogue after the racist magazine became more receptive to alternative races.
Now she is also the newest star of Versace’s spring/summer 2021 campaign alongside Kendall Jenner and Hailey Bieber. The advertising campaign was revealed on 12 January.
PRECIOUS LEE’S FASHION WEEK SUCCESS
Lee is a fierce advocate for race, diversity and plus-size inclusivity in the fashion industry.
In September 2020, the 30-year old actress and activist, alongside models Jill Kortleve and Alva Claire, became the first plus-size models to walk Donatella Versace’s runway at Milan Fashion Week.
Lee also appeared in New York Fashion Week for designers such as Tommy Hilfiger, Christian Siriano and Matthew Adams Nolan.
VERSACE’S NEW UNDER-THE-SEA THEMED CAMPAIGN
For its new campaign the Italian fashion house created the mythical land of Versacepolis which has an under-the-sea theme where the models appear as modern Medusas.
The fresh and thought-provoking campaign was inspired by the vastness and beauty of nature, transporting one to the unexplored depths of the ocean. The spotlight is on the LaMedusa handbag for this one.
Lee is seen in the same colourful and vibrant dress she wore on the runway, but with the addition of a powder-blue Versace LaMedusa handbag, in her first campaign for the brand.
At the beginning of January, Lee posted a throwback clip of her Versace runway walk at Milan Fashion Week with the caption “Less talk, more walk 2021”.
KENDALL JENNER AND HAILEY BIEBER ALSO PROMOTING VERSACE
Fashion industry A-list models Jenner and Bieber are also among the beautiful faces of the Versace SS21 campaign. Jenner is seen in black holding up her black Versace LaMedusa handbag.
VERSACE’S MODERN MEDUSAS
In a statement, Donatella Versace said: “With these images I wanted to portray the modern Medusa. Or better, to highlight how her many faces can be drastically different from one another and every woman can actually be Medusa.”
“All of us, with our differences and unique characters, we can express ourselves also in the way we decide to dress. The same thing is true for me, of course.
“We live in a world in which gender differences are no longer important and we have been given a kind of freedom like never before. Let’s use it and use it well,” she said.
UPCOMING TOP EVENTS!
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
As we embark on another year of celebrating African culture, our theme for 2022 is “Afrofuturism.” This term was created to explore the developing intersection of cultural aesthetic, philosophy of science, and philosophy of history as it relates to the African Diaspora. During this year’s events, Afrochella will bring “Afrofuturism” to life through fashion, food, art and music. In 2019, the African Diaspora returned home to the continent for the “Year of Return.” This year, we will explore the endless possibilities of what “Afrofuturism” could look like in 2022 and beyond.
Afro Nation is a brand new music festival, offering a lineup packed with talent from the worlds of Afrobeats, hip hop, R&B and dancehall
Afro Nation will bring together the best artists in afrobeats, hip hop, r&b, dancehall and bashment. Expect world-class programming of live performances and DJs.
#AfroNation is an all-inclusive music and arts festival meant to celebrate and eulogize African culture across various continents, not just Africa.
DIRECTION COLLECTION: OUT NOW!
Follow us on Instagram @FashionGHANA_com | Twitter: @fashionGHANA | Facebook: Fashionghana.com
To Submit stories Email: [email protected] or HashTag #FashionGHANA