Held virtually on June 1st, it was led by Nana Konamah, founder of Pure Persona by Nana®. She was joined by Media Personality Anita Erskine and Youth and Children’s Advocate Eugenia Tachie-Menson for live unboxing sessions to unveil the new “Discovery Kit”.
With the brand statement of ‘Seek Your Inner Beauty,’ the Pure Persona by Nana® thrives on beauty, confidence and dedication to one’s self. It is inspired by the Akan Adinkra symbol ‘Sankofa’ – an adage that encourages the importance of reverting to the past in order to reframe the future.
The brand celebrates the ancient secrets of Africa passed down from generation to generation, and uses pure natural ingredients that empower the mind, body and enriches the soul for joyful living.
On the morning of launch day, Konamah was interviewed on TV3’s morning show ‘New Day’ where she shared insights and values of the brand.
“I am excited about finally launching Pure Persona by Nana®, – a lifestyle brand that embodies all the things that I stand for: self-love and holistic self-care – starting with the hair care product 5 years after it was first conceptualized,” remarked Konamah.
The launch saw the official introduction of ‘The Discovery Kit’ – power packed with Cleansing Shampoo, Caring Conditioner and Everyday Nourisher; the perfect salon partner.
Its portable nature ensures you can easily carry it along your trips to the salon or away from home. Sourced from natural ingredients, Pure persona guarantees to help your hair growing effortlessly whiles keeping it moisturized and chemical-free. There is no better combination that is intentional about your hair journey from the roots up. Love yourself, love your hair.
Infused with Shea butter, honey and innovation from black soap, the sulfate-free Cleansing Shampoo is formulated into a rich recipe that moisturizes your hair and gently lifts off dirt and build-up from the scalp and strands without stripping the crown of natural oils.
Say goodbye to dry, thirsty curls with daily moisturization partner – the Everyday Conditioner.
Nana Amoako-Anin of Bliss Yoga Accra spoke about the importance of self-care and self-love during the Seek Your Inner Beauty conversations as part of the activities to mark the launch.
An incredible performance by Soul Singer Ria Boss, and the announcement of the winner of the giveaway wrapped up the successful launch of Pure Persona by Nana.
Pure Persona by Nana facilitates the process of seeking that inner strength and beauty by providing products and a culture that emotionally connects everyone together as a community and represents change.
For more details, follow Pure Persona on Instagram, Facebook and Twitter and visit our website www.purepersona.com to order your Discovery Kit.