With her bold wardrobe choices, singer Rihanna is almost as famous for what she wears as for her music so nobody was surprised when she announced a collaboration with River Island back in July.
But now the singer has gone one better and has revealed that not only did she design the 50 piece collection herself, she also intends to present it to the world on the London Fashion Week catwalk.
The invitation-only show will take place on the 16th February and will be styled by the pop princess in person and followed by a huge after show party in the capital.
But not all have done so well. Beyonce’s House of Dereon was panned for being poorly designed and looking cheap, although husband, Jay-Z’s Rocawear line is believed to sell well.
One collection unlikely to appeal to most Rihanna fans is the ‘Black Pyramid’ clothing line, which was launched by the singer’s violent on/off boyfriend, Chris Brown, last November.
According to Brown, who designed the ‘artwork’ splashed across the front of the t-shirts in the range, the line reflect an ‘unknown’ part of him.
‘We really haven’t mastered the art of making a pyramid ourselves, like the ancient ones,’ he waffled.
‘The black pyramid label is basically an unknown art. So I think my painting, my designs, whatever I do fashion wise is unknown to a lot of people.’
Although Rihanna’s collection is likely to be considerably more stylish – and certainly less bizarrely described – fashion fans will have to wait until March to get their hands on the pieces.
What form they will take is still shrouded in mystery although Rihanna has let slip the odd hint via Twitter, and was pictured wearing a blue boilersuit from the collection in November.
Needless to say, if they’re anything like the singer’s own colourful style, summer on the streets of the UK looks set to be very bright indeed – whatever the weather does!