Rihanna’s Fenty Brand Takes On Heavily Sudanese Scared Model In Close Up & Unretouch Images

by Abigail Oluwakemi
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Sudan Society 

Her name is Aweng Chuol. She reposted her photo on Monday with a simple caption that says everything needed. “@Fenty close up. The culture,” she wrote. By “the culture,” I’ll assume she means that this is the kind of imagery in fashion and the media that will move our culture forward and away from a need to make everyone appear Photoshopped. Achieving “glass skin” has become so celebrated as more beauty fans get into skin care, but it’s important for people to know how beautiful and worthy they are even if/when they don’t have it.



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@fenty close up. The culture.

A post shared by Mrs. Ade-Chuol 💍 (@awengchuol) on

As you know, this isn’t Rihanna’s first go-round with inclusion. She wowed the world with the first runway show for her Savage x Fenty lingerie, which included women of various body types, including two pregnant women! The beauty and fashion mogul has been criticized for design inconsistencies for the plus-size lingerie, which we hope she addresses with more improved launches. Still, overall, Rihanna has made inclusion a natural part of her marketing strategy. We look forward to seeing more beauty presented this way in the future by Fenty.


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