Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 112 For many of the aspirant designers, showcasing their work will never move beyond a pipe dream and endless sketches. The Times sought advice on how to break into the industry from the people who have made it: Durban-born model Melody Zulu, make-up artist Lucoh Mhlongo, designer Thula Sindi and SA Fashion Week head Lucilla Booyzen. The 1.81m Zulu’s first SA Fashion Week was for the late Jean-Paul Botha’s Ruff Tung label, which is where she met the revered fashion show producer Jan Malan. Botha suggested Zulu move to Johannesburg. “To be honest, it was hard being a black model, and it probably always will be,” she said. “But this would be especially true if you didn’t have a support system. “You need to have an understanding of what you’re there to achieve and who you are. Do not embrace rejection because there’s a lot of that.” Mhlongo’s first SA Fashion Week was in 2011, and he also found it a tough initiation. Your quality needs to be excellent and you must be committed to creativity, he said. “Networking is vital. Let people know who you are and what you do. The door opens eventually.” More Articles You Would Love VIDEO: The Viral & Funny Talking Gh Taxi Driver ‘Eventuarry’ Get’s His Big Break As A Fashion Model For Walk Online Clothing #fGSTYLE: Get Your Own African Print Suit Or Jacket Look & Select From Various Prints Sindi, who recently returned from showing in New York, said he found things easier when he became head designer at Vlisco seven years ago. He said: “It’s like any other business. You have to do your job, create clothes that people want and have an artistic voice that people are interested in. Then sell them for enough money so you have some change left over. Make as few mistakes as possible.” To get into SA Fashion Week, designers first need to pay a registration fee of R6840 and provide details of their work. “This gives us the opportunity to see where they are on the business side of things, and how we can assist them,” Booyzen said. If they don’t supply stores yet, they’re invited to be part of the Buyers Lounge or the pop-up shop to “give them an opportunity to do research that’s necessary to build their profile and their brand”. If they supply stores or have their own, they can book a show. Source: timeslive.co.za a/w 2015 collectionsafrican fashionfashion industryfashion weekSouth Africa Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Ben I think fashion in Africa is about to explode and I am excited to be a part of it. Message me anytime. More For You #OOTD: Nigeria’s Prudential Atelier Shakes Up The Internet With This Astonishing Wedding Guest... VIDEOS: King Promise & Sarkodie Show Men How To Drip In Kente &... FCCPC Shuts Down Chinese Supermarket In Nigeria That Banned Nigerians From Entering VIDEO: Watch Exclusive Designs You Missed At The Just Ended SA Fashion Week... #OOTD: Shams Berry Merges Elegance & Sultriness in Magbrien’s Striking Bustier Ensemble VIDEO: Watch The Moment Two Young Chinese Boys Were Over Excited To See... Muyishime Unleashes The ‘Conlang Collection’: A Bold Step Towards Inclusive Fashion #OOTD: Crochet Like You’ve Never Seen; Witness The Stunning Crochet/Kente Print Look By... #BIKINIBAE: Cute Grenadian Beauty Reysher Is Serving Stunning Swimwear With Unparalleled Grace &... VIDEO: Rihanna Promises Ayra Starr A Verse After Rick Ross Failed To Create... Leave a Comment Cancel ReplyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.