Michael Owusu Addo known professionally as Sarkodie, is a Ghanaian rapper and entrepreneur from Tema. His contributions to the Ghanaian music industry have earned him numerous accolades, including the Vodafone Ghana Music Award for “Artiste of the Decade”.
This morning he took to Instagram to announce his latest fashion product, which happened to be the ‘Obidi Sunglasses’. This was unveiled as a little bit of a shock as the well-branded Sarkodie clothing line went under the name of Sark clothing, so it was only right people would expect the sunglasses to be presented under the same brand.
Sark Was Not For Sark
What most people don’t know is Sark wasn’t the official owner of Sark clothing but a paid face, and the brand items were owned and managed by a middle eastern lady commonly known as Yas. That also answers the question as to why he was limited with his support towards the brand. See the launch below.
However, it is definitely a new day, and the musician announced the newly-launched “Obidi Sunglasses’ were being sold for a whopping 200ghs, 20 times the price of the common sunglasses in town.
He captions a post on instagram served with a slide of images “Y’all seen me rock it a couple times NOW you can get it too “OBIDI” Sunglasses by @railsoflondon @trendyrail www.railsoflondon.com”.
But No Need To Stress About The Price Because….
Unfortunately, if you didn’t manage to get your hands on any then bad luck, these bad boys sold out in less than 10 hours. Sarkodie took to his facebook an hour ago (upon publishing this article) to announce the 200ghs pair of sunglasses has already sold out.
The Team at @railsoflondon would like to say thank you for all your support! OBIDI SUNGLASSES IS SOLD OUT 🚨🚨🚨 Restock date will be announced very soon #neverbeordinary
The rapper added “The Team at @railsoflondon would like to say thank you for all your support! OBIDI SUNGLASSES IS SOLD OUT 🚨🚨🚨 Restock date will be announced very soon #neverbeordinary”
UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled;
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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