Cowry Shell is a trend that seems to be stagnant in Africa but never seems to rise above it’s true worth. Somewhere in December 2015 we exposed the need to African creatives to embrace cowry shells within their designs. We exposed how the shell was once the official currency of Ghana as a text from the article below.
Little do we Ghanaians know, the word “cedi” of our very own currency comes from a local word meaning a cowry shell. Cowry shells (from sea snails) were once used as money in Ghana. And clothes with Cowry shells were once worn by the well-sorted Ghanaians of the community. When this traditional culture faded away in Ghana, well that’s a mystery. But in the growing world of African fashion, Ghanaian fashionistas could consider this great design accessory.
Read more below.
Sometime in 2016 more and more social media stars started embracing cowry shells in their hairstyles, shortly after that, Beyonce’s sister, Solange Knowles who was in her popular ‘hey days’ worked with a stylist Crowezilla who created fabulous artistic cowry shell looks for editorials late 2016/early 2017, with artists her self rocking it often.
As far as it was visible on social media this had the hairdo trending for a while until it died down sometime around 2018.
Then came Beyonce in 2019 with the Spirit video. We find Beyoncé donning a white gown adorned with cowrie shells. She stood before the tree of life (wrapped in white) in regalia, looking straight at all of us.
Recently there have been more and more editorials reigniting the trend of cowry shells in hairstyles. From photoshoots to style influencers and more, as seen below.
<img src=”https://www.fashionghana.com/wp-content/uploads/2020/08/cowry-pics-860×452.jpg” alt=”” width=”696″ height=”366″ aligncenter size-large wp-image-145148″ />
However, it seems new looks in Beyonce’s ‘BLACK IS KING’ movie might strengthen the trend more whilst adding of another cowry shell growing trend little more. And this is the cowry shell hat.
A closer look at the controversial image that had some mistaken her for emulating baphomet all whilst she was actually emulating the African goddess Het Heru also sees her with cowry shells hanging at the bottom end of her fringe. See below.
In addition to this, she is also spotted wearing a cowry shell hat by Ivorian designer La Falaise Dionn, from Cote divoire. A fabulous creative Ivorian who has been stunning the world with cowry pieces for years. See it below.
It seems cowry shells might be an everlasting trend in Africa desite whether Beyonce or her sister embraces it, however there is no doubt their love for the trend is definitely shedding a magnifying glass on it.
If you would love to decorate yourselve with some beautiful cowry shells and support FashionGHANA.com read below.
UPCOMING TOP EVENTS!
Hub of Africa Addis Fashion Week will highlight the growing talent of African designers and brands to the international market. It is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, making links between buyers, manufacturers, and international media.
It will bring local and regional key industry individuals with seasoned international industry figures to discuss and share ideas and experiences on how to grow and develop the fashion and garment industry to compete in the global market.
FashionGHANA Honors & Awards are also known as #FGHA began in 2018 as a fixated awarding process in between Accra Fashion Week runway shows. The award was heavily appreciated in 2019 is had a whole day dedicated to the awards night during Accra Fashion Week. After skipping a year during the pandemic in 2020, the event returned in 2021 holding the biggest fashion awards during the year.
This edition will explore the frontiers where the growth of the sustainability movement in Africa is stunted, and entice more eco-friendly brands to shift their focus to the growing African population. Will feature spectacular collections and creative designs from different designers from Ghana and beyond who will light up the runway.
Will be the biggest combined dish of thrilling music and exciting fashion with this new opportunity that will be given to young aspiring designers.
Will feature an ALL STAR cast of crowd-pulling models, prominent politicians from the major parties (to exhibit national cohesion), and professional models.
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
DIRECTION COLLECTION: OUT NOW!
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