The Beat of Africa is set to hit Milan fashion week for the third time as Biffi Boutique and ITC Ethical
Fashion Initiative collaborate to bring African fashion talent to the Italian fashion capital. The weeklong designer showcase will launch for Vogue Fashion’s Night Out on Tuesday 22nd September.
The Milanese boutique located in Corso Genova will display the Spring/Summer 2016 womenswear looks of four designers selected by the Ethical Fashion Initiative: MaXhosa by Laduma (South Africa), Mimi Plange (US-Ghana), Sindiso Khumalo (South Africa) and Sophie Zinga (Senegal).
MaXhosa by Laduma will also show some menswear looks. Each designer has developed a special limited edition fashion item to be sold at the event. All proceeds from these items will be donated to a project selected by Vogue for 2015: Istituto Monzino’s cardiovascular diseases research.
In addition to their showcase in Biffi Boutique, the designers have the opportunity to sell their collection for the first time in Milan through the Spazio Genova showroom, a few steps away from Biffi Boutique. This will give the brands the possibility to gain wider exposure to grow their business and expand their stockist list.
MaXhosa by Laduma
MaXhosa by Laduma is a South African knitwear brand founded in 2010 by Laduma Ngxokolo. The South African Xhosa manhood initiation ritual practiced by amakrwala was behind the launch of the brand as Laduma sought to create Xhosa-inspired modern knitwear that would be suitable for this tradition. Since, the Xhosa aesthetic has come to be part of the DNA of the knitwear brand as Laduma has explored and reinterpreted traditional Xhosa beadwork, patterns, symbolism and colours to inspire his modern knitwear line. Through his work, Laduma is an agent of change, shifting and evolving with the changing times and further engaging in the dialogue that keeps pushing traditional culture toward the future.