After months of searching through glamorous photos, well-lit selfies and perfectly posed quarantine shots, Rihanna’s lingerie label Savage X Fenty has chosen four winners to be featured in its summer campaign.
Today, the lucky names were announced — Brenda Senyana, Kortney Russell, Gerlind Anagho and Sariena Luy — by RiRi’s brand after the singer and fashion mogul announced a casting call for fans and models who embodied the brand’s summer theme in photos shot entirely in their own homes.
In each photo, the winners can all be seen sporting items from the new Savage X summer collection representing the brand’s “newest vacay mood,” Cabo Crush. Mixed media artist Rafatoon helped contribute to the final campaign, using vivid colors, tropical prints and other elements associated with summer.
Each model debuted their epic shots to Vogue, telling the publication why they entered the contest, how the items they wore in the campaign made them feel and how they hope other Rihanna and Savage X Fenty fans feel when seeing them represented in a popular campaign
All four models praised the brand’s commitment to diversity and body positivity, with Senyana saying, “they have made space for plus-size women and women of color to be sexy and fierce and that is how I see myself.” She cited this as her primary reason for submitting photos to the campaign.
Russell, who grew up on a small Hawaiian island, pointed out the potential impact the campaign could have on fans around the world, saying she “never saw women who looked like me in media” and that there was “no representation of plus-sized models or full-figured WOC,” making this campaign imperative for people with similar body types to see themselves represented.
UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled;
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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