Fashion Designer, Joyce Ababio has urged her colleagues to take advantage of The African Continental Free Trade Area to help grow the industry and make Ghana the hub of fashion in Africa.
Speaking to JoyNews’ Noella Karyn Yalley, she stated that the country boasts of a wide range of talented artists who make beautiful tailor-made clothing.
“I think it is about time people start looking at us because we do amazing work. We have no business going outside to buy those things (if) we can make them for you here. Most of us (designers) are doing ready-to-wear so you can walk into a shop and pick up the things you need,” she said.
Joyce Speaks On Growing The Industry
The CEO of Joyce Ababio College of Creative Design explained that growing the industry will help Ghanaians draw the much-needed attention to the growing fashion industry and also encourage the patronage of outfits made in the country.
She also believes that the patronage of made-in-Ghana attires will help grow the textiles industry exponentially.
Madam Joyce added that Ghanaians need to forgo the mindset that foreign products are better, especially in view of the growing number of good fashion designers in the country.
“I think there are nice designers here and they are doing the work, so we need to find a way to bring us all together, designers, manufacturers, textile, all of us together to become the hub of fashion in Africa,” she said.
BLACK AND WHITE ACCENTS STORE
Madam Joyce has, therefore, taken the initiative by opening her first concept shop Black and White Accents, which is expected to bring together designers to sell their outfits under the same roof.
“It is a concept I have thought about for years. I have about 14 designers in here and everybody has their mindset and ideas of what designs are about. All of us being here means when you enter anything anybody wants is here,” she explained.
UPCOMING TOP EVENTS!
Hub of Africa Addis Fashion Week will highlight the growing talent of African designers and brands to the international market. It is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, making links between buyers, manufacturers, and international media.
It will bring local and regional key industry individuals with seasoned international industry figures to discuss and share ideas and experiences on how to grow and develop the fashion and garment industry to compete in the global market.
FashionGHANA Honors & Awards are also known as #FGHA began in 2018 as a fixated awarding process in between Accra Fashion Week runway shows. The award was heavily appreciated in 2019 is had a whole day dedicated to the awards night during Accra Fashion Week. After skipping a year during the pandemic in 2020, the event returned in 2021 holding the biggest fashion awards during the year.
This edition will explore the frontiers where the growth of the sustainability movement in Africa is stunted, and entice more eco-friendly brands to shift their focus to the growing African population. Will feature spectacular collections and creative designs from different designers from Ghana and beyond who will light up the runway.
Will be the biggest combined dish of thrilling music and exciting fashion with this new opportunity that will be given to young aspiring designers.
Will feature an ALL STAR cast of crowd-pulling models, prominent politicians from the major parties (to exhibit national cohesion), and professional models.
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
DIRECTION COLLECTION: OUT NOW!
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