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LC Waikiki, a leading fashion retail brand globally, has opened its second store in West Africa at Junction Mall in Accra look to push Turkish brands in Accra.

This store makes Ghana the second country in West Africa where LC Waikiki expands its brand as part of its Africa growth strategy and in line with its mission ‘Everyone Deserves to Dress Well’.

The retail giant currently operates more than 1000 stores in 48 countries, 323 different cities on three continents and has almost 50,000 employees, none of which stock any African brands.

Ghana’s store opening marks the expansion of LC Waikiki in West Africa following the resounding success in the East African market.

By the end of 2023, LC Waikiki plans to expand further in Africa, namely to Congo, Ghana, Kenya and Zambia.

The Turkish brand’s target is to have more than 1500 stores all over the world by the end of 2023.

With more than 400 million items sold, the Istanbul-based company reported over 18.5 billion Turkish liras in 2020.

The grand opening of the Ghanaian flagship store had various guests and was done following Covid-19 Protocols.

LC Waikiki has set the goal of affordable fashion beyond Turkish borders by connecting with various cultures in different markets.

They are committed to providing customers from all age groups with suitable products for their style and budget.

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