UK’s Mi Firi Ghana is Definitely Rebranding – Ernest Simons Put Azonto in The Works


Mifiri Ghana is one of the leading bought out labels for Ghanaians in UK. It’s a great connection for those that have maintained pride in and out of Ghana. Although yet to grow a bit more in Ghana, you can still catch it in many editorials and some music videos.

What was once a label with a wacky graffiti style print stating Me Firi Ghana ‘I am from Ghana’, is now being tidied up with a more sophisticated font and a sexy logo as seen above. With UK based Ghanaian photographer and GUBA award winning Ernest Simmons added his effects to the rebranding with a new shoot.

CEO of Mifiri Ghana, Arnold Sarfo, whom we interviewed, has consistently been persistent with his marketing plans. This was very evident at the start of Me Firi Ghana, and also in our yet to come interview where he explains it as a movement. Check the video out below and get to know the brand that keeps Ghanaians connected when they cross overseas.

Take note of Azonto artists Mr Silva, Kwamz and Flava

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