Ghana’s biggest fashion week celebration has ostensibly crowned 2021, and we are still high in its fumes. The show brand assembled great designs from across the globe on the runway last December. Amongst many sets of designs to exhibit on the runway were a combination of designs of all sorts, from bridal, to swimwear to evening gowns and much more.
But breaking onto the Accra fashion scene were 3 outstanding urban brands that could trend set looks for more urban brands to come. Join us as we pace through the 3 urban brands you should need to be rocking in 2022 to satisfy your casual fashion thirst.
Pelliguen is a young and vibrant new fashion label targeted at quick-thinking young women of today who like to party with class. The brand emerges out of the need for Africa to hosts its own casual African brand with extra glitz and suave for ladies born here in Africa that is well-tuned into most of the viral trends spotted in the mainstream runways and editorial.
Pelliguen seeks to use the most quality fabrics and intricate designs that exploit the curves of the wearers with designs aimed at bringing out confidence in you. The new fashion label showcased clothes made of jeans with a blend of old-school and modern styles. Comfortable, contemporary, eccentric, Pelliguen serves distinctive fashion for the rich and fabulous young ladies to rock in 2022. The collection ranges from jumpsuits, crop top dresses to cardigans.
Broots was founded on the idea of promoting African art and prints with a unique twist of African wear in contemporary style. It is a fashion movement in this era of cultural revolution geared to getting the globe to embrace African fashion and art. The vision is to be the leading brand in clothing production with a mission to maintain good standards in line with African norms and ethics.
Broots had an auric presence on the runway at the 2021 Accra Fashion Week. The fashion label was covered in African print fabrics and showcased an alluring collection dubbed “The Heritage”. The collection featured tattered fashion, shorts and avant-garde styles.
NYKWALE is a two-time award-winning urban clothing brand inspired by various beautiful African cultures. It is a brand that will make you feel bold and brave. NYKWALE has had the pleasure in showcasing at New York Fashion Week, African Fashion Week, Toronto and many more. They’ve also done a very exciting collaborative fashion show with Adidas Canada for a Black History Month event in 2020.
The goal is to make people feel comfortable wearing the culture. NYKWALE brings the Afrocentric style, the vibrance, and the sexiness out of its clients so that they can exude confidence in whatever challenges they may have in their day. The pieces are meant to help one feel like their highest form of self. It is a unisex fashion that can be patronized for all kinds of events.
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