But not everyone liked it. Vuitton has been accused of promoting prostitution, and according to a letter from a moderate right minister and a Socialist senator in London’s Sunday Times via the Daily Telegraph, the company is ”assimilating luxury with the world’s second most profitable criminal activity after drug trafficking”. Lawyer Dominique Attias also signed a letter in France’s newspaper Libération:
“[The film] portrayed women’s bodies as an object and prostitution as something that is playful and enjoyable. This is very damaging because we are trying to fight the idea, to which some young women in France subscribe, that prostitution is banal and just a way of getting money to buy clothes.”
The accusation is damaging to the say the least, but Grand, Jacobs, and the rest of the team must’ve known that creating the film would cause this kind of backlash. This is also Jacobs we’re talking about — that man is definitely not going to apologize for the film.