“It is no taboo to go back and retrieve what one has forgotten” -Proverb, Ghana.
With greater acceptance of self has come a renewed pride in the African Personality. The well-heeled, the professional and the culturally aware do not only don fashionable imports; they actively seek fabrics, garments and accessories that portray the beauty of their own culture and tradition.
A bright generation of taste-makers and professionals are creating and supplying clothing and accessories to meet the demand for the African and Afrocentric look. In response to the rising demand for African clothing by the middle class and Afrocentric garments and gifts by tourists, NAYAK AFRIK Managing Director Nana Yaa Konadu who is also the company’s Creative Director started a line of rich, colourful hand-dyed cloths using linens, cottons and durable stretch fabrics from high quality stock.
The new range of hand-dyed cotton, linen and stretch fabrics are a key product for Nayak Afrik. They are rich fashion fabrics painstakingly taken by hand through multiple dyeing processes.
In addition to their richness in colour and texture, creatives at the Brand, Culture and Media Consultancy -The Finest Productions have made it easier for all to find the range; by name:
OMAMA custom fabrics by Nayak Afrik.
OMAMA by Nayak Afrik
Culture, Dignity, Classic
Omama will be sold exclusively at Nayak Afrik, Trade Fair Accra and online at Nayakafrik.com
The big event to launch Omama custom fabrics by Nayak Afrik will be a store re-opening, fashion revue and cocktail for 800 guests from 4pm on Saturday 3rd October 2015, Ghana’s Trade Fair Centre, Pavilion Q.