Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 247 Nigerian womenswear brand Fashpa recently released its new campaign for July, #WhoisMel. It celebrates the launch of the new diffusion line and celebrates authenticity through individual style. Mel which is an acronym for “Making Everyone Luxury” is the completely new high street line by the Fashpa design team. Mel is a fun, girly wearable collection that also captures the chic minimalist energy of Fashpa targeted at a style conscious customer, who is strong, fierce, soft, feminine, and embraces her inner beauty. The debut collection consists of a range of Ready to Wear fashion staples with the signature Fashpa focus on Fit, Fabric and Finish. More Articles You Would Love VIDEO: Watch White Women Get Money Showered By Naija Men At Daughters Wedding Whilst Dancing African VIDEO: See The Fashion & Beauty Game-Changers That Made Forbes Africa “30 Under 30” 2021 The campaign presents us with different personalities with a shared value: they all have their own individual style. The cast is made up of three fashion bloggers or MEL girls and is shot in everyday situations in Lagos. The first person in the campaign is Deto Tejuoso a 22-year-old model and influencer who isn’t afraid to take risks. Her style is diverse and different. Next is a makeup artist and fashion/beauty blogger Dodos Uvieghara, with over 70k followers as well as being a successful makeup artist, Dodos is a major influencer with a minimalistic and fun style, she makes sure to always go for staples that can work with many looks. Finally, it ends with Toyin Jolapamo who has managed to combine her day job in corporate communications and her fashion blog The Soho Sister. Watch the campaign video Credits Brand: Fashpa| @fashpaVideographer: Fashpa Style Lab | @fashpa Influencers: Deto Tejuoso | @detoblack, Dodos Uvieghara | @iamdodos_style, Toyin Jolapamo | @thesohosister Creative Direction: Fashpa Style Lab | @fashpa Source: Beellanaija.com See More Look Books Here. [su_carousel source=”category: 42″ limit=”10″ link=”post” width=”620″ height=”230″ items=”2″ autoplay=”12000″] Ghana Look Books Ghana Event News, Reviews & Updates Upcoming Events fashionfashpalook bookvideo Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Nana Tamakloe Founder of FashionGHANA.com and Accra Fashion Week. I'm grateful you visited, I hope you share, subscribe and share your comments or opinions below. More For You #OOTD: Nigeria’s Prudential Atelier Shakes Up The Internet With This Astonishing Wedding Guest... VIDEOS: King Promise & Sarkodie Show Men How To Drip In Kente &... FCCPC Shuts Down Chinese Supermarket In Nigeria That Banned Nigerians From Entering VIDEO: Watch Exclusive Designs You Missed At The Just Ended SA Fashion Week... #OOTD: Shams Berry Merges Elegance & Sultriness in Magbrien’s Striking Bustier Ensemble VIDEO: Watch The Moment Two Young Chinese Boys Were Over Excited To See... Muyishime Unleashes The ‘Conlang Collection’: A Bold Step Towards Inclusive Fashion #OOTD: Crochet Like You’ve Never Seen; Witness The Stunning Crochet/Kente Print Look By... #BIKINIBAE: Cute Grenadian Beauty Reysher Is Serving Stunning Swimwear With Unparalleled Grace &... VIDEO: Rihanna Promises Ayra Starr A Verse After Rick Ross Failed To Create... Leave a Comment Cancel ReplyYou must be logged in to post a comment.