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The ad, posted online on May 20, 2019, had a wide range of women walking in front of backdrops showcasing various parts of the world.
One of these places is our very own Lagos. The video shows a typical busy street in Marina, Lagos Island with hawkers, pedestrians and our signature yellow ‘danfo’.
PulseNG.com – In a recent interview with The New York Times, Rihanna explained that her plan for the brand is for it to be “as disruptive as possible.”
This explains why she chose to have different cultures and places including Lagos represented in her first ever Fenty campaign video.
Her decision to have Nigeria’s largest city as well as other parts of the globe in the campaign video also goes with her very inclusive beauty brand.
