Bello Edu is a fashion brand with a pragmatic approach to style and function, that allows the brand to reinvent classics and essential wardrobe pieces to enrich our woman’s wardrobe. Bello Edu was founded by Alima Bello who ensures the brands garments are made with pride in Accra, Ghana either in – studio or with local factories because we believe in creating local jobs and empowering local talent.
The Party Edit
Their recent campaign video for the collection titled the ‘Party Edit’ saw a host of socialites featured in it, namely Deborah Vanessa and others. Sister Derby is not new to supporting and wearing items from Bello Edu as one can see here in the article below.
PIC: See Deborah Vanessa @SisterDeborah Take On Bello Edu’s Off Shoulder Outfit
The fashion brand took the high road to release beautiful pieces that were set for the extravagant festive season of the city of Accra, where Ghanaians usually experience an influx of foreign party-goers fly into Ghana.
There is literally something inside for everyone within the ‘Part Edit’. The collection targets those that want to remain elegant and sophisticated, but yet adorned in clothes the give them enough room to perpetuate the eccentric party movements.
For this particular collection, the Bello Edu brand plays with glossy fabrics, sequins, and velvet fabrics for the most part, with graceful mini skirts, off shoulders and bell sleeve outfits, a slight alternative to the very chic party style fashion brand Signature Fashion House executed for their Accra Fashion Week show which you can watch here.
Pandemic May Limit the Need For Party Clothes.
In Accra the lockdown due to the pandemic has been disbanded for the time being, however, the fears of the coronavirus still exist amongst many leaving many party-goers who are currently couped up in their homes. Also, the indoor culture created from the lockdown might be a limiting factor when events and parties are mentions. A great collection for a great season, but possibly not the best year. Never the less, this doesn’t extract from the beauty of the clothes, enjoy the fabulous campaign video featuring Deborah Vanessa.
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UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled; 
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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