Bello Edu is a fashion brand with a pragmatic approach to style and function, that allows the brand to reinvent classics and essential wardrobe pieces to enrich our woman’s wardrobe. Bello Edu was founded by Alima Bello who ensures the brands garments are made with pride in Accra, Ghana either in – studio or with local factories because we believe in creating local jobs and empowering local talent.
The Party Edit
Their recent campaign video for the collection titled the ‘Party Edit’ saw a host of socialites featured in it, namely Deborah Vanessa and others. Sister Derby is not new to supporting and wearing items from Bello Edu as one can see here in the article below.
PIC: See Deborah Vanessa @SisterDeborah Take On Bello Edu’s Off Shoulder Outfit
The fashion brand took the high road to release beautiful pieces that were set for the extravagant festive season of the city of Accra, where Ghanaians usually experience an influx of foreign party-goers fly into Ghana.
There is literally something inside for everyone within the ‘Part Edit’. The collection targets those that want to remain elegant and sophisticated, but yet adorned in clothes the give them enough room to perpetuate the eccentric party movements.
For this particular collection, the Bello Edu brand plays with glossy fabrics, sequins, and velvet fabrics for the most part, with graceful mini skirts, off shoulders and bell sleeve outfits, a slight alternative to the very chic party style fashion brand Signature Fashion House executed for their Accra Fashion Week show which you can watch here.
Pandemic May Limit the Need For Party Clothes.
In Accra the lockdown due to the pandemic has been disbanded for the time being, however, the fears of the coronavirus still exist amongst many leaving many party-goers who are currently couped up in their homes. Also, the indoor culture created from the lockdown might be a limiting factor when events and parties are mentions. A great collection for a great season, but possibly not the best year. Never the less, this doesn’t extract from the beauty of the clothes, enjoy the fabulous campaign video featuring Deborah Vanessa.
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DIRECTION COLLECTION: OUT NOW!
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