VIDEO: South Africa’s Craig Jacobs Pays Fashion Homage To 20 Years Of Democracy

by Nana Tamakloe
69 views
If You Like This Article Kindly Give Us A Share!

SAFW2012-Fundudzi-by-Craig-Jacobs- - Copy

Upon entering O.R Tambo International Airport, one would never think that a fashion show was taking place on Saturday 5 April. It almost felt like an undercover operation – airport workers weren’t even aware of the event and asked if you’re sure that it was there.

It was a rather infrequent place to hold a fashion show but when finally reaching the newly unveiled Oliver Reginald Tambo Memorial Exhibition, you understood why it was hosted there!

 

Fashion designer Craig Jacobs and founder of Fundudzi clothing, creates pieces that are more than just a fashion item. He draws inspiration from people and places. So when he announced that ‘movement, change and the iconic symbols reflecting post-apartheid South Africa’ motivated his Spring/Summer 2014 collection Freedom20, we were excited to see how he would deliver it.

The 2014 collection calls this Jacob’s second off-site presentation and says choosing SA’s first ‘Aerotropolis’ was a natural choice.

“In 1994, I cast my vote 14000 miles in a foreign land, and I remember wondering what it must feel like to be free in the country of my birth. It was only four years later, when I touched down on the tarmac at this very airport and I felt the warmth and openness I never remembered in my childhood, that I could truly understand what freedom really means,” he said.

Pre-show activity consisted of guests being treated with champagne and a selection of delicious sushi. Ladies were also able to get a manicure by New York nail salon brand, Essie (who also did the models’ nails).

After being treated like royalty, guests were led into the airport’s International Viewing Deck for the show to begin. The deck was fashioned in a modern museum style, reminding guests of how far we’ve come in our 20 years of democracy. A music mix of our anthem with quick beats established an ambience of history in modernity.

Once the show began, we were enlightened by bright coral colours with creative lines and geometric patterns that were designed onto the models that took the ramp. Each outfit introduced modern pieces with an ethnic flair, driving guests to “oohs” and “aahs” and “oh, that’s beautiful!”

Handcrafted African-inspired sandals by Galago and the models distinctive makeup looks by Lancôme also impressed the audience.

The show ended in great style and served as a great way to celebrate our country’s 20 years of democracy.

Congratulations on a beautiful collection and overall great event, Craig! Check out the pics and video below.

 
Source: truelove.co.za

Related Posts

Leave a Reply (Comments with phone numbers will be deleted, Also if this is your first comment on FashionGHANA.com you will need to await approval)

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Close ✕

Currency Converter

Currency conversions change from time to time, this may alter the price of the outfit on a later date.

Price Filter

$$

Search Product Type

  • (183)
    • (2)
    • (3)
    • (142)
    • (7)
    • (1)
    • (1)
    • (16)
    • (1)
    • (1)
    • (9)
  • (20)
    • (6)
      • (4)
      • (1)
    • (1)
    • (7)
    • (2)
      • (2)
    • (4)
      • (2)
    • (1)
      • (1)
    • (2)
      • (2)
    • (1)
    • (2)
  • (184)
    • (32)
      • (1)
      • (3)
        • (1)
        • (2)
          • (2)
      • (7)
    • (23)
      • (4)
      • (1)
      • (4)
      • (1)
      • (1)
      • (4)
      • (6)
    • (1)
    • (47)
      • (9)
      • (7)
      • (2)
      • (33)
        • (1)
        • (2)
        • (4)
        • (2)
        • (2)
        • (6)
        • (1)
    • (102)
      • (2)
      • (46)
        • (2)
        • (3)
        • (1)
        • (6)
        • (4)
        • (6)
        • (1)
        • (1)
        • (1)
        • (10)
        • (3)
        • (3)
        • (2)
        • (3)
        • (3)
      • (12)
        • (1)
        • (4)
        • (5)
      • (38)
        • (1)
        • (1)
        • (2)
        • (13)
        • (2)
        • (1)
        • (4)
        • (3)
        • (3)
        • (2)
        • (5)
        • (2)
        • (2)
        • (2)
        • (1)
        • (1)
      • (9)
      • (16)
        • (1)
        • (1)
        • (2)
        • (8)
        • (1)
        • (2)
        • (1)
      • (5)
      • (10)
        • (3)
        • (6)
        • (2)
    • (1)
      • (1)
1
Subscribe To FashionGHANA.com
Get All The Latest Updates In Trends, Style & the African Fashion Industry
No Thanks
Thanks for signing up. You must confirm your email address before we can send you. Please check your email and follow the instructions.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.
×
×