South Africans are not taking racist the ‘Coolest Monkey In The Jungle’ racist projection too well. If you were sleeping under a rock and just woke up, recently H&M in Switzerland had a top/Jumper on sale modeled by a black boy with the quote ‘Coolest Monkey In The Jungle’, whilst a white kid modeled a ‘Survivor Expert’ top.
The reaction of society sent their racist message viral and whilst one will think they will get away like the usual racist entities in fashion by putting out an apology and gaining promotional benefits from racist acts, it seems H&M is really getting a real backlash.
H&M Store is south Africa is undergoing protests calling for a shut down whilst citizens of the country are tearing the shop up. See the videos below.