Passion and fashion have found a new common home as the Ghana Football Association (GFA) and Woodin have outdoored a new GH¢250,000 sponsorship that will make Woodin the official textile sponsor of the Association.
In what is expected to be another feather in the cup of the GFA and its new leadership’s campaign to bring back the love in the football fraternity, this new partnership will bring some style and culture to the game in a more relatable.
Speaking at a short ceremony at the GTP offices at Tema, GFA boss, Kurt Okraku described this partnership as a collaboration of fashion and passion that is expected to draw lovers of the game closer than before.
He added that especially now when the players of the Black Stars are preparing for the African Cup of Nations and the 2022 Mundial in Qatar, this new pact comes in at the right time.
“This is a game changer: we are marrying football with fashion. fashion is derived by passion, and passion drives football and we believe that it’s a natural thing and it will always be a win win situation for both entities,” he stated in an interview after the outdooring event.
On her part, Gina Mensah, the Head of Marketing at Woodin, stated that with footballers being great influencers of fashion trends across the world, the company
She added that while there is an agreement to have this partnership for 3 years, the current deal is for a year, with the possibility of extending it for the rest of the initial plan of three years.
“Such a large ambit of responsibilities and management of diverse people must inspire diversity and passion. This is what Woodin also stands for,” she explained.
As part of the partnership, Woodin will supply players and technical teams of the national teams, players of the national teams, as well as staff of the GFA with, among other things, customized fabrics and sports leisurewear including polo shirts, caps and hoodies.
Also, Woodin will make available 1,200 yards of customized Woodin fabric to the GFA for use as their official Friday wear, 490 polo shirts, joggers, bomber jackets and 390 pieces of baseball caps to the Football body.
Read More Like This On
Ghana Industry Creatives
UPCOMING TOP EVENTS!

Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.

The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled;

All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .

Uyo Fashion Week 2022 & SME Bazaar and Fair is a week long event that brings together elements of education, entertainment, and capacity building, using fashion as the driver. The event is designed as a campus style hub that will house a fashion show, masterclasses, skills acquisition, an experience center, and an SME Bazaar. The theme for this years event is Creativity.
DIRECTION COLLECTION: OUT NOW!

Follow us on Instagram @FashionGHANA_com | Twitter: @fashionGHANA | Facebook: Fashionghana.com
To Submit stories Email: [email protected]nGHANA.com or HashTag #FashionGHANA