VIDEO: Check Out Lit Campaign Visuals Of New Ghanaian Urban Fashion Brand S[h]am

by Abigail Oluwakemi
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There are many creative minds emerging every day, and new fashion collectives are being designed. The latest brand in the Ghanaian fashion industry is S[h]am. The brand was established in 2021 and has since released its first collection by Ghanaian male model Shammah who started his modeling career back in 2015 and is still running.

S[h]am’s explosion into the fashion market couldn’t be better planned and executed than it has already done. The brand entered the now competitive fashion industry with what would be termed as exquisite. The Calm Before The Storm unisex collection is made of jeans jackets and trousers that came in a combination of black and blue, and beige and white.

See the visuals below.

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