Lucy Quist, the author of the Bold New Normal and a Managing Director at Morgan Stanley in the United Kingdom has been unveiled as the 7th Vlisco Brand Ambassador during a swish event at the Tang Palace Hotel in Accra.
“This year’s Vlisco Brand Ambassador is yet again an outstanding woman who has distinguished herself in the field of STEM, recognized on several platforms as a role model both locally and internationally. As the author of the Bold New Normal, a book challenging the mindset of the youth in nation-building and creativity, Lucy is certainly the right fit for what the Vlisco brand stands for- Respect, Empower, Engage, and Inspire.
Lucy is a trailblazer, a woman in leadership; fashionable and inspiring. She represents a queen, a change maker, a leader who inspires and she is our Ambassador who will help project the diversity and equality messages.” commented Fatoumata Doro, the MD of Vlisco Ghana
During her one-year reign as Brand Ambassador, Lucy will collaborate with Vlisco in providing mentorship to selected women including employees while using her influence to create awareness on a passionate cause of her choice with a donation of Euros 5,000 from Vlisco Ghana.
Her role as Ambassador includes representing the Vlisco brand at key events, supporting promotional campaigns in connection with the brand values and collaborating on various online campaigns geared towards brand building and women empowerment. She will also advise the company on its diversity strategy which is to achieve 40% women ratio by 2025.
Expressing her excitement at the honourable event, Lucy Quist indicated ‘my values of authenticity and originality align with Vlisco’s brand personality. It is an honour to join the league of, Dr Mrs Ellen Hagan; Eugenia Tachie-Menson; Elizabeth Akua Nyarko Patterson; Regina Honu; Edith Uyovbukerhi and Yawa Hansen-Quao, who I am taking over as Brand Ambassador. It is exciting to be recognised for the work we do and what we stand for as women. I look forward to shaping the future of this nation with my experience under the umbrella of the Vlisco brand.
Vlisco, has over the past 8years, partnered with outstanding women who have distinguished themselves in their field of endeavour and are recognised as role models by well-meaning members of the society to lead its marketing activities.
The programme is part of Vlisco Ghana’s commitment to gender equality in line with UN Sustainable goal 5.
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UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled; 
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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