Lucy Quist, the author of the Bold New Normal and a Managing Director at Morgan Stanley in the United Kingdom has been unveiled as the 7th Vlisco Brand Ambassador during a swish event at the Tang Palace Hotel in Accra.
“This year’s Vlisco Brand Ambassador is yet again an outstanding woman who has distinguished herself in the field of STEM, recognized on several platforms as a role model both locally and internationally. As the author of the Bold New Normal, a book challenging the mindset of the youth in nation-building and creativity, Lucy is certainly the right fit for what the Vlisco brand stands for- Respect, Empower, Engage, and Inspire.
Lucy is a trailblazer, a woman in leadership; fashionable and inspiring. She represents a queen, a change maker, a leader who inspires and she is our Ambassador who will help project the diversity and equality messages.” commented Fatoumata Doro, the MD of Vlisco Ghana
During her one-year reign as Brand Ambassador, Lucy will collaborate with Vlisco in providing mentorship to selected women including employees while using her influence to create awareness on a passionate cause of her choice with a donation of Euros 5,000 from Vlisco Ghana.
Her role as Ambassador includes representing the Vlisco brand at key events, supporting promotional campaigns in connection with the brand values and collaborating on various online campaigns geared towards brand building and women empowerment. She will also advise the company on its diversity strategy which is to achieve 40% women ratio by 2025.
Expressing her excitement at the honourable event, Lucy Quist indicated ‘my values of authenticity and originality align with Vlisco’s brand personality. It is an honour to join the league of, Dr Mrs Ellen Hagan; Eugenia Tachie-Menson; Elizabeth Akua Nyarko Patterson; Regina Honu; Edith Uyovbukerhi and Yawa Hansen-Quao, who I am taking over as Brand Ambassador. It is exciting to be recognised for the work we do and what we stand for as women. I look forward to shaping the future of this nation with my experience under the umbrella of the Vlisco brand.
Vlisco, has over the past 8years, partnered with outstanding women who have distinguished themselves in their field of endeavour and are recognised as role models by well-meaning members of the society to lead its marketing activities.
The programme is part of Vlisco Ghana’s commitment to gender equality in line with UN Sustainable goal 5.
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