Another important aspect of the Vlisco Women’s Month campaign is the Vlisco Fashion Fund, which uses the talents of upcoming fashion designers and tailors in West and Central Africa to create outfits for their contestants. Novice fashion designers and tailors pitch their business plan before March 15, for the chance of winning the title. Only complete plans pitched via dream.vlisco.com/fashionfund before 15 March 2015 will have a chance to win.
Finalists are invited for an interview at the Vlisco office in Ghana to present their plan, share their fashion ambition and show their skills. The winner of the Fashion Fund Award will be announced at the Vlisco Women’s Month Award Night on the 11th April 2015.
New this year: there will be 1 winner in every country where the Vlisco Women’s Month campaign runs (Democratic Republic of Congo, Togo, Benin, Ivory Coast, Ghana and Nigeria). This is because Vlisco wants to expand its brand and sales in their core markets.