Today the Dutch fashion fabric producer Vlisco Group announced that they are to sponsor the Cotton Made in Africa (CmiA) initiative and aims to become the first partner to both produce and market its textile products to local consumers in Africa.
Vlisco, who create authentic wax fabrics originally known as ‘Hollandais’, that still influence the fashion landscape in West and Central Africa, has agreed to sponsor the Cotton Made in Africa (CmiA) project.
Initially this relationship will be a traditional sponsorship and CmiA and Vlisco will share marketing and communication resources as it aims to become CmiA’s first partner to create a complete textile supply chain on the African continent. The company will achieve this through the Vlisco Group brands Vlisco, designed and produced in The Netherlands, and its three brands Woodin, Uniwax and GTP designed and manufactured in Ghana and Côte d‘Ivoire.
According to Director of Corporate Affairs at Vlisco Jan van der Horst, who is responsible for CSR and sustainability: “This cooperation fits with Vlisco Group’s policy to increase the use of locally sourced materials in its entire supply chain in the long term. Based on our local presence in the markets, where Cotton made in Africa is also active, we want to take it a step further, and approach smallholder farmers and show them how their cotton is sold on the African market through our products.”
This will make Vlisco the initiative’s first partner to not only purchase and process cotton directly on the African continent, but also to market the finished products in its stores in Benin and Côte d‘Ivoire. With this holistic approach CmiA and Vlisco Group plan to establish a complete textile chain in Africa.