Jewelry of many sorts is worn throughout the African continent. Both women and men wear necklaces, bracelets, anklets, earrings, nose rings, and other jewelry. Jewelry serves as both an ornament to beautify and, in some cases, a protective guard against evil spirits. But earrings in today’s light hold a much deeper influence on African history than we know it.
In Europe, ancient Rome to be exact, earrings were worn only by slaves, and in ancient Greece by prostitutes. On the contrary, in Africa, women would once wear earrings to signify the fact they were wealthy or of a higher class.
So if that counts for anything, the reflection of wearing earrings in their attractive state is cultivated by African history. Earrings have always held a much deeper meaning when it comes to African tribes and cultures.
Before colonialism and in many parts of Africa today, Jewelry is worn to express tribal association, age, civil and marital status, and wealth. Beaded African jewelry can give out as much information as is written or spoken, it has its own language and much can be derived about history, culture, and status.
Yes there is no doubt modern times have a senseless reason to wearing earrings with the exception of what goes best with your current outfit, and that is true, but maybe that is because times call for new meanings, and reasons to wear earrings besides cultural and marital status.
In a world where ownership of any major entity is consistently slipping away from the hands of Africans, from factories to brands, to culture, and more. Supporting Africa is, even more, direr than one could ever imagine.
African print came as a very popular phase, and easily slipped out of the grips of African people in minutes. The majority of the production companies from Vlisco, GTP, Woodin, and more weren’t owned by Africans. And the cheaper fabrics which were most popular such as High Target were being shipped in from China.
Immediately western media began publishing press to dilute and detach its origin from Africa, in regards to a story that once claimed wax print was brought over by the Asians. As if that constituted its current artform, however, as per usual the message was clear. Africans are pushing something that isn’t theirs.
Their fashion shows began to emulate the culture, the fabric manufacturers began to adopt more print designs, and foreign online stores that made a killing out of selling wax print clothes were not based in Africa. And so we had and still have a big wave of support for African fashion going into the concept of the wax print whilst the whole industry puts money in many except the hands of Africans.
To really support African fashion in today’s world, one will need to think a bit deeper and be more creative with their selection process. We will really need to dig into brands and craftsmen based in Africa.
This is why earrings play a much deeper role in our society. Earrings and other accessories, besides clothes, are a great way to identify with your support and connection to Africa. Not to downplay wax print, but it is a more solid means to show a society where you stand on the support of African fashion.
Throughout this article is the displaying of earrings, feel free to visit our shop and make a purchase.
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UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled; 
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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