Young Ghanaian Fashion Brand ‘WEAR Ghana’ Presents The GIGI Collection

by Nana Tamakloe
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WearGhana presents their unisex collection GIGI. According to Co-founder Awura Abena “At WEARGhana, our aim has always been to help Ghanaians look great at all events, wearing made-in-Ghana outfits. We noticed that while a lot of progress had been made in the formal and semi-formal categories, we really didn’t have worthy alternatives for casual foreign outfits like the polo shirt. And we realized that was a huge market.”

 

Angorkor, the other half of the WEARGhana duo added, “GIGI is a t-shirt with unique statement print details. It’s both dressy and casual. Initially we were torn between presenting it as gents or ladies wear, and then ended up thinking, “why can’t it be both”? A ‘dress shirt’. So we tested the concept for a while and the response was overwhelming.”




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