Farai Simoyi was the fabulous creative behind Nikki Minaj’s collection. When the Zimbabwean fashion designer, Farai Simoyi first moved to New York City, she was hired as a Senior Denim Designer for House of Dereon, the clothing line by mega-artist, Beyonce and her mother, Tina Knowles.
Fast forward to today, the fashion prodigy is the Senior Designer for Nicki Minaj‘s fashion collection, which is available exclusively through K-Mart. “I am not going to fall back from something because it’s never been done before by a woman,” Simoyi’s foray into fashion took the same tone and tenacity. “Building my own fashion label from scratch has been a major challenge on it’s own, but building a brand in one of the most unstable industries is even tougher,” said the Zimbabwean fashion designer, “but I don’t see myself doing anything else,”
I have a responsibility each season to ensure that the entire line that we design and produce, reflects the true aesthetic of the brand as envisioned by Nicki Minaj. This not only includes apparel, but also outerwear, swim, jewelry, bags, sunglasses, and hats. See more of Farai’s work here www.faraisimoyi.com