VIDEO: Burkina Faso Streets Light Up With Couture As Lamiz BeFree’s Fashion Days Kick Of With A Street Fashion Show

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On Friday, June 27th, the streets of Ouagadougou came alive as Burkinabé designer Lamiz BeFree launched the inaugural edition of BeFree Fashion Days, a bold celebration marking ten years of his contribution to fashion. Known for his rich use of traditional fabrics and his unwavering passion for African identity, Lamiz has spent the past decade building a name that resonates with authenticity and fearless creativity. With collections previously featured on prestigious platforms like Accra Fashion Week, his return to his homeland for this milestone moment couldn’t have been more powerful.

The debut of BeFree Fashion Days did not take place in a ballroom or luxury hall—it happened right on the streets. Ouagadougou’s bustling market became the catwalk, with models strutting between hawkers, traders, children, and the everyday public. Lamiz transformed the familiar streetscape into a spectacle of high fashion. It was unfiltered, unpretentious, and utterly captivating. With camera phones in the air and crowds mesmerized, the show reminded everyone that fashion is not just for the elite—it lives and breathes amongst the people. Watch this clip by Sergis Photos below

What made the event even more remarkable was its international flavor. Designers were flown in from across Africa, including Seychelles, Côte d’Ivoire, and Cameroon, to showcase alongside Burkina Faso’s own. The runway was graced by models from Senegal, Benin, Togo, Côte d’Ivoire, Seychelles, and beyond—making the street show not only a national affair but a pan-African celebration of style.

This opening street performance kicked off what would become a full weekend of fashion showcases, installations, and cultural experiences. BeFree Fashion Days isn’t just another event—it’s a testament to a designer’s vision to create a platform that truly reflects the soul of African fashion, uniting artisans and creators from every corner of the continent.

With this bold and original display, Lamiz has once again proved that fashion is not bound by walls, runways, or traditional formats. It exists wherever there is confidence, creativity, and culture—and on this occasion, it was found in the streets of Ouagadougou, under the watchful eyes of a continent that continues to rise.

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