VIDEO: Joyce Ababio Opens ‘Black White and Accents’ Concept Store For Ghanaian Fashion Designers

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Joyce Ababio, renowned Ghanaian fashion designer, Founder, and President of the Joyce Ababio College of Creative Design (JACCD), and CEO of Fashion Inclusion Production Company, has added a new baby to her long list of impressive achievements.

On December 19, she officially launched the Joyce Ababio Black White & Accents concept store, located in 27 Ndabaningi Sithole Road (Josiah Tongogara Street) Labone, Accra. It is a concept store stocking amazing creations from various Ghanaian fashion designers.

According to Joyce Ababio, the shop does not only make it easy for people to find all the fantastic collections of Ghanaian designers and brands in one space but also helps to bring the designers together. “It is important to us because it brings us the designers together. It allows us to have one voice in everything that we want to do; we are able to talk about it, make decisions and move forward. The goal is to have all designers in one space.”

The store stock items from MKOGH, Jants Collection, Horseman shoes, Selina Beb, 9twenty5, Kai-biyoo, Jay Ray, Kailai Nicholas, NINTEEN57, Chocholate Clothes and of course Joyce Ababio. Watch the video below covered by Ameyaw TV.

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