Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 1.9K As one of Ghana’s fast-rising fashion designers that is making astonishing statements with his designs, David Kusi Boye-Doe has launched a new collection called ‘Deenim’. The designer has thrilled social media with a video commercial of his Deenim Collection that is making some good noise on social. Filmed by Nana K. Duah at one of the iconic monumental centers in Ghana, the Kwame Nkrumah Maosoleum, the three minutes commercial starred TV3’s Date Rush star Abraham Stanley-Pierre, Sherifa, Edem Quarshie, and the black angel, Adelaide Somuah Twum. The Deenim collection follows his last African print orientated look book ‘The Great Escape’ as seen below. More Articles You Would Love Fashion Focus Finalists Emerge From Regionals in Port Harcourt, Abuja & Lagos #OOTD: Lauren Haute Couture’s Latest African Print Dress Is A Trendy Must Have For The Stylish & Chic VIDEO: Ghanaian Brand Boyedoe Drops Visuals For Their Latest African Print Filled Collection ‘The Great Escape’ Boye-Doe as a brand describes itself as a contemporary ethical and sustainable brand that is rooted in deconstruction and reconstruction; a fierce stand against stasis. The denim jeans collection is an innovative eco-friendly fashion the designer has undertaken to change the status quo by showing how material recycling is important in 21 st Century fashion. The creative director has Boyedoe revealed: “The ‘DeÉnim’ (which means ‘EverForward’) from Akan, is a defiantly optimistic call to take the lead in creating a more positive future; a future where innovation, eco-consciousness, and sustainability go hand in hand. ‘DeÉnim’ is also a witty play on Denim; the repurposed fabric used for this collection is fused with an ethically handwoven smock.” He continues “Our afroluxe yet sustainable positioning affords us the opportunity to create around the themes of deconstruction and reconstruction all wrapped up in the simple notion of timelessness and 'DeÉnim' is no different. Every look in the iconic collection employs minimal to zero-waste processes and the result is dynamite, disruptive and uncompromising.” The video has the models vibrantly moving in their denim outfits in a rhythm of African culture. Watch below. https://www.fashionghana.com/fgtv/deenim-480.mp4 Read More Like This On Ghana Look Books & Campaigns UPCOMING PRIORITY EVENTS! VIEW ALL EVENTS To Submit stories Email: [email protected] or HashTag #FashionGHANA Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Abigail Oluwakemi I'm a fashion stylist turned blogger, I hope you love my work. More For You Stunning Trinidadian Beauty, Nikitha Cornwall Radiates in Sultry Ruched Swimwear “Imagine If She Came Wearing AFRICAN Print” South Africans Chastise Tyla For Not... PICS: Anok Yai Gets All Crystalled Up For MET Gala Red Carpet In... PICS: “Is She A Man?” Fans Question Aya Nakamura’s Gender After Her Boob... PICS: Adut Akech Brought Sanity To The MET Gala 2024 In Her White... #OOTD: Miss World Côte d’Ivoire 2023, Mylene Djihony Stuns in Or’Noir Crochet Design VIDEO: Jamaican Queen Who Washed Wode Maya’s Feet With Her Locks Gets Surprised... #fGSTYLE: Unleashing the Power of African Prints for Girls’ Night Out! Ghanaian Highlife Star Akwaboah’s Is Off The Market, See His Engagement Photos Inside! Looking For Trendy Kufis and Durags; Search No Further Senegal’s Amaja Is Here