Where Can I Buy African Fashion? Shopping African Inspired Designs Online With FashionGHANA.com

by Nana Tamakloe
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Having problems shopping African fashion online? Buying something and getting another? Getting sizes wrong, delivery overdue, prints out of stick? or sometimes not even hearing back from the website? Most of this is circulated around the fact that the world of web technology and e-commerce is heavily based in the West, and the production of African fashion, well you know the rest.

This disconnection between retailers and producers regarding production, quantities, the act of delivery before delivery, lack of capacity to check goods, has placed a wedge in buying African fashion online, and when you do find it, the prices are jacked up because of the stress online boutiques go through to get their items together.


Not only that, but as small as the market for African Fashion is, believe it or not we are in an industry with various people who show very little support for each other if you are not close friends and best buddies. Any one in Africa or around participants in the industry would be easily able to identify that this is the number one stagnation of the industry.

This means that genuine recommendations by various sites are very minimum and personal. Therefore if you are not a friend of Tammy and Tammy makes a boutique recommendation on her blog she would purposely exclude you despite her full awareness of your works. These characteristics have held the African fashion industry at ransom for a while, be it Fashion shows organizers, blogs and so forth.


Hence why we launched our own online boutique. Where we network various designers including our own tailors and other vendors in Africa to bring you everything you want, and yes we mean everything and below details how.

1/ Purchase For You. In the case where one orders fashion by another designer, as most cases, we put them intouch with the said designer to fulfill their purchasing needs. In fact sometimes we have carried the orders for them via designers whom might exhibit on runway shows we publish but are not online and maybe not internet savvy.

2/ Our Online Boutique. Here, we have vendors, tailors and designers who have their product details and images featured in our online shop at www.fashionghana.com/shop. Here to can find your printastic clothes made by the best of simstresses and tailors in Ghana who are employed with fare wages by us, or they own their own shop but have featured their items in our online boutique. Here you can order from us also with FREE DELIVERY.


3/ Customization. We are continuing to expand and place more and more items in our boutique, but incase you do not see what you want there, that shouldn’t prevent you from requesting it. We can make it for you, the delay of having it showcased is simply a matter of us getting professional images with models and uploading it at the right time. This could be items for men, women, kids and more.

4/ Connecting. FashionGHANA.com was built to support and give the African fashion industry a voice, we are glad to support other African fashion orientated online boutiques, as long as they cater for various designs or brands, meaning that if you boutique is entitled Jo Bane and only sells Jo Bane clothes then it doesn’t fit the criteria, instead you are placed on our designer directory. However, if a online boutique serves a purpose of selling various items then it is place in the online boutique directory right here.

With that said, you should have no problem finding yourself African fashion of any sort. If you have any enquiries just simply get intouch with us.


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Newman August 5, 2015 - 4:12 pm

Wow nice African dresses..

whitney August 5, 2015 - 4:18 pm

love the Angelina dress…please how can i get one..

kelvin oteng August 5, 2015 - 4:35 pm

Great design

richlove August 5, 2015 - 4:40 pm

PURE AFRICAN.love the Kente dress.

pamela odame August 5, 2015 - 4:44 pm


princess sugarholic August 5, 2015 - 4:47 pm


Vivian lawrence August 5, 2015 - 4:49 pm

i love the Angelina dress.very nice

Vanessa Hailey August 5, 2015 - 5:39 pm

Nice. Do you deliver to Canada?


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