Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 2.2K In December 2023, Lila Bare unveiled the campaign visuals for her URITHI Collection, capturing the essence of heritage and resilience with striking elegance. “URITHI,” Swahili for ‘heirloom,’ symbolizes the timeless and fluid nature of our shared human spirit. Under the creative direction and photography of Edwin Maina (@photoman254), each image resonates with depth and authenticity, weaving together tradition and modernity seamlessly. At Lila Bare, clothing is more than fabric—it’s a story, a journey, and a commitment to our world. Rejecting fast fashion, the collection embraces craftsmanship and sustainability, crafting beauty with purpose. Featuring models @abu.diyeki, @its.karen.__, and nyar_malit, the campaign exudes diversity and dynamism. Styled by @riaananas, every detail is meticulously curated to enhance the collection’s allure. Through this visual narrative, Lila Bare invites us to explore the intersection of tradition and innovation, where each image is a testament to the enduring legacy of URITHI. Read More Like This On Kenya Look Books & Campaign UPCOMING PRIORITY EVENTS! VIEW ALL EVENTS To Submit stories Email: submit@FashionGHANA.com or HashTag #FashionGHANA Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail FashionGHANA Admin FashionGHANA.com is a Fashion PR Company, Events planning & management team as well as Africa's leading Fashion Media House. Get Intouch with us and let's see how we can help you grow. info@FashionGHANAcom More For You #HOTSHOTS: Heritage Meets Modernity – Martin Abega and Moshions’ Bold Editorial Fusion #HOTSHOTS: A Must-See Daily Paper’s SS24 Resort Collection Shoot In The Heart Of... #HOTSHOTS: Fall In Love With Basket Weaving All Over Again A Stunning Editorial... #HOTSHOTS: ‘REIGNING THROUGH THE RAIN’ A Beautiful African Print Editorial By Nana Tamakloe #HOTSHOTS: Photographer Semra Serves A Taste Of The Origins Of Style Using Nature... #HOTSHOTS: ‘THE BOND’ A Striking Editorial by Cheyenne Boya #HOTSHOTS: The Life Of A ‘PELLIGUEN CITY GIRL’ Editorial; Shot By Beckle Photography Nigerian Designer Uduak & Asiko Artist Recreate Yoruba Mythology & Gods in Stunning... #HOTSHOTS: “I’M AFRICAN, OF COURSE I KIPETAKA!” Editorial Shoot Paying Homage To The... #HOTSHOTS: “I’M AFRICAN, OF COURSE I KIPETAKA!” Editorial Shoot Paying Homage To The...