Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 1.2K Afrocentric fashion brand Aajiya is a ready-to-wear contemporary fashion brand founded by the creative Gambian fashionista Aajiyah Maimuna Cole. The brand works to change the narrative of African fashion with aims to empower women who embrace their full identity and freedom. AAJIYAH IS HERE TO EMPOWER Her latest collection is mind-blowingly beautiful! In it, is an eclectic mix of eccentric styles obeying the laws of women empowerment. From suits to shirt dresses, palazzo pants, and more. However, the fabric used is signature(d) with print patterns reflective of what most know as cowrie shells, but in her native language Petaw, which is also the name of the collection. PETAW COLLECTION MAGNIFIES THE ESSENCE OF COWRY SHELLS In a caption of their collection presentation, the brand emphasized the following in their caption “Cowrie shells are one of Africa’s most successful and universal forms of currency in the precolonial era.” More Articles You Would Love Accra Prepares For Accra Fashion Week “Virtual Insanity” As Michael Blackson Makes An Appearance Who Is Andre Leone Talley & What Caused His Death This of course is very true, and highlighted in an article we published in 2015 titled ‘MUST READ: Why Cowry Shells Need To Be Adopted More By Ghanaian Designers & Lovers Of Ghanaian Fashion’ as seen below. MUST READ: Why Cowry Shells Needs To Be Adopted More By Ghanaian Designers & Lovers Of Ghanaian Fashion According To The Brand This collection is all about colors, prints & rich African history. We want you to feel every piece of the garments from the collection & encourage you to push the narrative. The PETAW collection launched 3 months ago and is still available to purchase on the designer’s website, you can see the looks below. CREDITS: Founder, creative director and designer: Maimuna Cole @maiicole Models 💙💙💙 @roheeys @hvny.jpg @saptieu @felicialda @idaanjie Stylist @agneswfowler @gladysdeborah Hair @sainachune Hair assistants: @rahwashair @bbalive Makeup: @johanna_nordlander Makeup assistants: @terezaluyirika @martinandr Photoassistants @patrikschonberg Björn Weidinger Production @swedishfashioncouncil @_robindouglas Read More Like This On Gambia Look Books UPCOMING PRIORITY EVENTS! VIEW ALL EVENTS To Submit stories Email: [email protected] or HashTag #FashionGHANA aajiyahcowrie shellspetal collection Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Nana Tamakloe Founder of FashionGHANA.com and Accra Fashion Week. I'm grateful you visited, I hope you share, subscribe and share your comments or opinions below. More For You “There Is A Risk Europe Could Die” Macron Speaks Shortly After Losing Control... PICS: “A Bald Woman Knows Her Kingdom” Gorgeous Top African Model Ayen Monica... #OOTD: Rutie B Hits Us With A Perfectly Stylish ‘Break-Out-The-Norm’ Top & Down... Nigerian Designer Uduak & Asiko Artist Recreate Yoruba Mythology & Gods in Stunning... Trashy Rap Star ‘Megan The Stallion’ Is Being Sued By Her Camera For... #OOTD: Nigeria’s Prudential Atelier Shakes Up The Internet With This Astonishing Wedding Guest... VIDEOS: King Promise & Sarkodie Show Men How To Drip In Kente &... FCCPC Shuts Down Chinese Supermarket In Nigeria That Banned Nigerians From Entering VIDEO: Watch Exclusive Designs You Missed At The Just Ended SA Fashion Week... #OOTD: Shams Berry Merges Elegance & Sultriness in Magbrien’s Striking Bustier Ensemble